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Early‐Stage Entrepreneurial Creativity

A Qualitative Study

Bibliographic Data

ID21570970
AuthorsJessica R L Good (0000-0001-8964-9516, Athabasca University Athabasca Alberta Canada, corresponding author)
Year2026
Volume43
Issue1
Publication date2026-03-01
Open AccessYes
TypeARTICLE
VenueCanadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration (JOURNAL)
Journal identifiersISSN: 0825-0383 • E-ISSN: 1936-4490
PublisherWiley (PUBLISHER • GB)
DOI10.1002/cjas.70025
OpenAlexW4414596679
LanguageEN
References cited51

The creative process has long sparked debate over which types of relationships fuel it most effectively. Taking an interpretive interactionist perspective, we carry out a qualitative study of 30 technology entrepreneurs and 11 members of their “inner circle,” uncovering how friends and family serve a critical role in the creative process, specifically, in the early stages of idea development. We find that, in this initial stage, entrepreneurs lean heavily on select, trusted individuals with specific qualities who serve to support and challenge the entrepreneur, helping modify, clarify, and refine their idea until it is deemed ready for a broader audience. Ultimately, this paper theorizes that inner‐circle ties play a unique and essential role in driving the creativity that brings fresh ideas to life

Creativity · Entrepreneurship · Qualitative analysis · Qualitative research · Creativity in Education and Neuroscience · Entrepreneurship Studies and Influences · Innovation and Knowledge Management

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Highly citedNo

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