No such thing as a free movie? Cross-country evidence on the potential impact of Avod streaming services

Bibliographic Data

ID21579151
AuthorsJordi Mckenzie (0000-0003-4081-6189, Macquarie University, corresponding author), Paul Crosby (0000-0001-8821-7463, Macquarie University), Alan F Collins (0000-0002-7229-4349), Alan Collins (0000-0001-9805-9091, Nottingham Trent University), Thorsten Chmura (Nottingham Trent University)
Year2025
Volume49
Issue3
Pages407-433
Publication date2025-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Cultural Economics (JOURNAL)
Journal identifiersISSN: 0885-2545 • E-ISSN: 1573-6997
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s10824-024-09505-1
OpenAlexW4392198633
LanguageEN
References cited35

This study investigates potential disruption from advertising-based video-on-demand (AVOD) streaming for new-release in-home films. Using stated-preference discrete choice experiments on representative samples from four major countries, we model demand and examine substitution patterns between AVOD and the incumbent transactional video-on-demand (TVOD) model. In addition, we consider illegal streaming alternatives, including the possibility of using a VPN to provide anonymity of the unlawful activity. We find strong preferences for AVOD across each country sample, with large cross-price substitution patterns away from TVOD. An entry simulation exercise provides back-of-the-envelope estimates for ad pricing required to offset reduced revenues if AVOD were offered alongside TVOD for new-release in-home films

Advertising · Business · Cultural economics · Economics · Political science · The arts · Cinema and Media Studies · Copyright and Intellectual Property · Digital Platforms and Economics · Law

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