Stickiness formation among mobile apps of different social levels
Multigroup analysis using the cognitive–affective–conative framework
Bibliographic Data
| ID | 21596314 |
|---|---|
| Authors | Xingchen Zhou (0009-0001-9524-3130, Beijing Normal University), Pei‐Luen Patrick Rau (0000-0002-5713-8612, Tsinghua University), Zhuoni Jie (0000-0002-8369-9325, Tsinghua University) |
| Year | 2024 |
| Volume | 37 |
| Issue | 3 |
| Pages | 1208-1228 |
| Publication date | 2024-04-08 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Information Technology and People (JOURNAL) |
| Journal identifiers | ISSN: 0959-3845 • E-ISSN: 1758-5813 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/itp-05-2022-0358 |
| OpenAlex | W4362720836 |
| Language | EN |
| Citations received | 3 |
| References cited | 86 |
Purpose This study aims to reveal how mobile app stickiness is formed and how the stickiness formation process differs for apps of different social levels. Design/methodology/approach This study proposed and validated a stickiness formation model following the cognitive–affective–conative framework. Data were collected from surveys of 1,240 mobile app users and analyzed using structural equation modeling. Multigroup analysis was applied to contrast the stickiness formation process among apps of different social levels. Findings This study revealed a causal link between cognitive, affective and conative factors. It found partial mediation effects of trust in the association between perceptions and satisfaction, and the full mediation role of satisfaction and personal investment (PI) in the effects of subjective norm (SN) on stickiness. The multigroup analysis results suggested that social media affordances benefit stickiness through increased PI and strengthened effects of SN on PI. However, it damages stickiness through increased perceived privacy risk (PPR), decreased trust and strengthened effects of PPR on trust. Originality/value This study contributes to both stickiness scholars and practitioners, as it builds a model to understand the stickiness formation process and reveals the effects of the “go social” strategy. The novelty of this study is that it examined social influences, considered privacy issues and revealed two mediation mechanisms. The findings can guide the improvement of mobile app stickiness and the application of the “go social” strategy
Affordance · Cognition · Cognitive psychology · Mediation · Mobile apps · Novelty · Originality · Perception · Sociology · Structural equation modeling · World Wide Web · Computer Science · Impact of Technology on Adolescents · Privacy, Security, and Data Protection · Psychology · Social Psychology · Technology Adoption and User Behaviour
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| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |