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The effect of destination source credibility on tourist environmentally responsible behavior

An application of stimulus-organism-response theory

Bibliographic Data

ID21604005
AuthorsHongliang Qiu (0000-0002-7567-5040, Tourism College of Zhejiang), Xiongzhi Wang (0000-0001-8949-7604, The University of Queensland), Mao-Ying Wu (0000-0002-4489-0901, Zhejiang University, corresponding author), Wei Wei (0000-0003-1852-2811, University of Central Florida), Alastair M Morrison (0000-0002-0754-1083, University of Greenwich), Catherine Kelly (0000-0002-7776-1874, University of Greenwich), Catherine A Kelly (0009-0002-1500-2458, University of Greenwich)
Year2023
Volume31
Issue8
Pages1797-1817
Publication date2023-08-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Sustainable Tourism (JOURNAL)
Journal identifiersISSN: 0966-9582 • E-ISSN: 1747-7646
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09669582.2022.2067167
OpenAlexW4224317392
LanguageEN
Citations received51
References cited67

A lack of credibility in the tourism sector is becoming a social and environmental concern. This article argues that destination source credibility as a destination-level stimulus can have significant influences on tourist environmentally responsible behavior (TERB). Based on the stimulus-organism-response theory, this article developed an integrated model of the relationship between destination source credibility and TERB, with destination image (cognitive and affective) and place attachment as mediators. Three sets of survey data were collected at a Chinese national wetland park (N = 451), a world heritage cultural landscape site (N = 453), and a world cultural heritage site (N = 450). The serial multiple mediation model was tested through combining bootstrapping and Bayesian approaches. Results indicated that destination source credibility enhanced tourists’ cognitive and affective image, place attachment, and TERB. In addition, the effect of destination source credibility on TERB was partially and sequentially mediated by (cognitive and then affective) destination image and place attachment, among which place attachment emerged as the most powerful mediator. Robustness of these findings was confirmed across different destination types. Theoretical contribution and practical implication for sustainable destination management are discussed

Business · Cognition · Cognitive psychology · Credibility · Geography · Place attachment · Political science · Source credibility · Tourism · Diverse Aspects of Tourism Research · Environmental Education and Sustainability · Neuroscience · Olfactory and Sensory Function Studies · Psychology · Social Psychology · Marketing

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Unique citing works51
Citations per year12,75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 48

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