Brands as cultural resources in children's peer culture
Bibliographic Data
| ID | 2166028 |
|---|---|
| Authors | Valérie Hémar-Nicolas, Valérie Hémar‐Nicolas (0000-0002-8273-4635, RITM – Paris Sud University, Sceaux, France, corresponding author), Angélique Rodhain (MRM – LABEX Entreprendre - University of Montpellier, Montpellier, France) |
| Year | 2017 |
| Volume | 20 |
| Issue | 3 |
| Pages | 193-214 |
| Publication date | 2017-05-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Consumption Markets & Culture (JOURNAL) |
| Journal identifiers | ISSN: 1025-3866 • E-ISSN: 1477-223X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10253866.2016.1205494 |
| OpenAlex | W2489500372 |
| Language | EN |
| References cited | 75 |
This article examines how children collectively appropriate brands as cultural resources. From the New Childhood Studies perspective, an ethnographic study was conducted in schools to investigate the engagement of 10- to 11-year-old children in brand culture. The findings demonstrate that, through a process similar to Corsaro’s model of interpretive reproduction, children do not simply reproduce brand culture; instead, they actively use branding to fuel their peer culture. Mastering and manipulating brands are thus sources for integration or exclusion within the peer group and for differentiation from the adult world. We show the paradoxical impacts of branding on children’s well-being and participate in the debate on their vulnerability to marketing by highlighting how they deploy brand culture to interact in their social spheres, with the consequence being that their would-be empowerment remains entangled in the “brandscape.” Last, we contribute to a better understanding of the concept of culturally based brand literacy
Empowerment · Ethnography · Literacy · Pedagogy · Perspective (graphical · Political science · Reproduction · Sociology · Vulnerability (computing · Consumer Behavior in Brand Consumption and Identification · Digital Communication and Language · Media, Gender, and Advertising · Psychology
Peer power
La cour de récréation
The Palgrave Handbook of Childhood Studies
The Qualitative Research Interview
Brands as symbolic resources for the construction of identity
Towards an epistemology of consumer culture theory
The lore and language of schoolchildren
Centuries of childhood
Constructing and Reconstructing Childhood
Authentic
Spatial extensions of childhood
Toward a sociology of branding
Bringing Children (and Parents) into the Sociology of Consumption
An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions
Interpretive Reproduction in Children's Peer Cultures
The Missing Child in Consumption Theory
Toying with the world
Analysis and Interpretation of Qualitative Data in Consumer Research
Consumer Socialization
Putting Consumer Experience Back into Consumer Research
Ethnically Correct Dolls
Geography of Methodological Issues in Research with Children
Family Identity
Growing up in a Material World
A Reexamination of Frequency-Depth Effects in Consumer Price Judgments
Consumer Culture Theory (CCT)
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
The Social Uses of Advertising
Consumer Socialization of Children
Speaking of Fashion
Preschoolers' Learning of Brand Names from Visual Cues
Brand value
Hearts and minds
"We make the shoes, you make the story" Teenage girls' experiences of fashion
The Role of Commodified Celebrities in Children's Moral Development
Get MediaSmart(R)
Agency, Children's Consumer Culture and the Fetal Subject
| Citation velocity | historical |
|---|---|
| Highly cited | No |