The dynamics of personality, risk, and choice
An oprobit analysis of adventure tourism preferences
Bibliographic Data
| ID | 21698339 |
|---|---|
| Authors | Qiang Xu (0000-0001-7149-0359, South China University of Technology), Jinbo Jiang (0009-0000-5676-709X, South China University of Technology, corresponding author), Mingsen Wang (Zhoukou Normal University, corresponding author), Yajing Huang (0009-0009-0318-5462, Guizhou Normal University) |
| Year | 2025 |
| Pages | 1-25 |
| Publication date | 2025-05-26 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2025.2503339 |
| OpenAlex | W4410742298 |
| Language | EN |
| Citations received | 1 |
| References cited | 31 |
Adventure tourism has grown rapidly, attracting individuals with diverse personality profiles and risk preferences. This study investigates how the Big Five Personality Traits, specifically extraversion, openness, and neuroticism, influence adventure tourism choices and how psychological risk preference moderates these relationships. Using stratified random sampling, 650 questionnaires were distributed, and 617 were collected. After excluding incomplete responses, 584 valid samples remained. SPSS was used for quantitative analysis, ensuring reliable data quality and a strong response rate for examining variable relationships. Results confirm that extraversion and openness are positively associated with adventure tourism participation, especially among individuals with high risk tolerance. In contrast, neuroticism negatively influences participation, though its effect appears less dependent on risk preference. These findings extend existing theories by integrating psychological risk preference as a moderating variable and by differentiating between hard and soft adventure tourism. The study contributes a novel and dynamic framework for understanding how personality traits interact with psychological risk in shaping adventure tourism behaviour. Theoretically, this research advances the Big Five framework by emphasizing the nuanced interplay between stable personality traits and situational psychological factors in tourism decisions. Its practical significance lies in helping tourism providers develop targeted marketing strategies
Adventure · Advertising · Business · Geography · Personality · Tourism · Adventure Sports and Sensation Seeking · Computer Science · Outdoor and Experiential Education · Personality Traits and Psychology · Psychology · Social Psychology · Marketing
Sensation seeking and risky behavior.
Dimensions of personality
Perceived Risk and the Non-Institutionalized Tourist Role
Examining the adventure traveller behaviour - Personality, motives and socio-demographic factors as determinants for German adventure travel
The influences of personality and knowledge on safety-related behaviour among climbers
Classification of senior tourists according to personality traits
A domain‐specific risk‐attitude scale
Typologising nature-based tourists by activity—Theoretical and practical implications
An empirical modeling of transformation process through trip experiences
Risk reduction and adventure tourism safety
Sensation seeking and tourism
Playing with risk? participant perceptions of risk and management implications in adventure tourism
Nature and adventure tourism rarely generate awe or pro-environmental behaviours
Rush as a key motivation in skilled adventure tourism
Personality trait structure as a human universal
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |