Examining the Vividness Controversy
An Availability-Valence Interpretation
Bibliographic Data
| ID | 2192126 |
|---|---|
| Authors | Jolita Kisielius, Brian Sternthal (0000-0001-7430-2472) |
| Year | 1986 |
| Volume | 12 |
| Issue | 4 |
| Pages | 418 |
| Publication date | 1986-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208527 |
| OpenAlex | W2082431087 |
| Language | EN |
| Citations received | 29 |
| References cited | 29 |
The effect of vividness on attitudinal judgments is a controversial issue. Experimental evidence indicates that vividness often has no effect on attitudinal judgments; however, there is also evidence that vividness can enhance or undermine the favorableness of attitudinal judgments. In this article, the authors introduce the availability-valence hypothesis to predict and explain the effects of vividness and to account for the frequent observation of a null effect
Cognitive psychology · Interpretation (philosophy) · Valence (chemistry) · Behavioral Health and Interventions · Computer Science · Decision-Making and Behavioral Economics · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology
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| Unique citing works | 29 |
|---|---|
| Citations per year | 0,74 |
| Citation span | 1987 - 2024 (38) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 15 |