Native Advertising in a Mobile Era
Effects of Ability and Motivation on Recognition in Digital News Contexts
Bibliographic Data
| ID | 22010606 |
|---|---|
| Authors | Michelle A Amazeen (0000-0003-0167-7323, Boston University, corresponding author) |
| Year | 2023 |
| Volume | 11 |
| Issue | 6 |
| Pages | 1130-1153 |
| Publication date | 2023-07-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Digital Journalism (JOURNAL) |
| Journal identifiers | ISSN: 2167-0811 • E-ISSN: 2167-082X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/21670811.2020.1860783 |
| OpenAlex | W3122123291 |
| Language | EN |
| Citations received | 3 |
| References cited | 51 |
Digital news is progressively blurring with commercial content at the same time that mobile technology is increasingly being used to access news. To understand if these trends affect ability to distinguish news from covert advertising, two experiments were conducted among U.S. adults examining whether viewing content on a mobile device versus computer interacts with motivation levels in affecting recognition of native advertising. Consistent with tenets of the Covert Advertising Recognition and Effects model, results show that although people with greater motivation to process media content were more likely to recognize native advertising, it was not enough to compensate for the greater cognitive effort required when using a mobile device
Advertising · Business · Cognition · Covert · Digital native · Internet privacy · Mobile device · Multimedia · Native advertising · Online advertising · The Internet · World Wide Web · Communication · Computer Science · Hate Speech and Cyberbullying Detection · Misinformation and Its Impacts · Psychology · Sexuality, Behavior, and Technology
Taking Journalism Seriously
Fact-Checking Effectiveness as a Function of Format and Tone
Conferring Resistance to Digital Disinformation
The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory
Who Shared It?
Mobile News Consumption
The Covert Advertising Recognition and Effects (Care) model
Going Native
TurkPrime.com
Resisting Covert Persuasion in Digital News
Smartphone-size screens constrain cognitive access to video news stories
The Evening's Bad News
The Elaboration Likelihood Model of Persuasion
An Analysis of Data Quality
Defining “Fake News”
The Effects of Mobile Push Notifications on News Consumption and Learning
The Limited Capacity Model of Mediated Message Processing
Reducing Native Advertising Deception
What Is News
News Attention in a Mobile Era
Crowdsourcing research
The Emerging Mobile Internet Underclass
Measuring the acquisition of media‐literacy skills
Journalism and the hybrid condition
News, entertainment, or both? Exploring audience perceptions of media genre in a hybrid media environment
The Agenda-Setting Function of Mass Media
Evaluating Online Labor Markets for Experimental Research
Heuristic versus systematic information processing and the use of source versus message cues in persuasion
Involvement and persuasion
The Persuasion Knowledge Model
Mobile Persuasion
Inducing Resistance to Conspiracy Theory Propaganda
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |