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Nudging Away False News

Evidence from a Social Norms Experiment

Bibliographic Data

ID22010873
AuthorsSimge Andı (0000-0002-4333-804X, University of Oxford, corresponding author), Jesper Akesson (0000-0001-5454-9793, The Behaviouralist (United Kingdom))
Year2021
Volume9
Issue1
Pages106-125
Publication date2021-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDigital Journalism (JOURNAL)
Journal identifiersISSN: 2167-0811 • E-ISSN: 2167-082X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/21670811.2020.1847674
OpenAlexW3117895386
LanguageEN
Citations received22
References cited46

Many are concerned with the proliferation of false information on social media. This article explores whether “social norm-based nudges” can help address this issue by changing the sharing behaviour of social media users. In order to do so, we conduct an online survey experiment (n = 1,003), where participants are randomly exposed to a social norm-based message while choosing to read and/or share a false news article. The message warns participants that there is an abundance of “false information” online and tells them that most responsible people think twice before sharing articles with their network. Our analysis finds that the nudge reduced the proportion of people willing to share the article by 5.1 percentage points, with a 46.7% increase in the proportion of respondents stating that they do not want to share the article because it is false or inaccurate

Advertising · Business · False accusation · Internet privacy · Nudge theory · Political science · Public relations · Social media · World Wide Web · Computer Science · Law · Misinformation and Its Impacts · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology

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Unique citing works22
Citations per year4,4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 22

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