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Cognitive Determinants of Consumers' Time Perceptions

The Impact of Resources Required and Available

Bibliographic Data

ID2214848
AuthorsSusan Powell Mantel (0000-0003-4708-8620, University of Toledo), James J Kellaris (University of Cincinnati)
Year2003
Volume29
Issue4
Pages531-538
Publication date2003-03-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/346248
OpenAlexW2053063592
LanguageEN
Citations received10
References cited23

This study examines cognitive processes believed to be responsible for systematic distortions in the subjective experience of time. In two experiments, subjects were exposed to mock radio ads containing congruent or incongruent information and asked to estimate the ads' durations retrospectively. Consistent with a resource-matching hypothesis, perceived time depended on the interplay of cognitive resources required and available. When cognitive resources required match cognitive resources available (at either high or low levels), time estimates were longer than when resources were mismatched. Evidence also suggests that durations may be inferred from the amount of information reconstructed from and linked to a time interval

Business · Cognition · Library science · Perception · Psychiatry · Social science · Sociology · Computer Science · Decision-Making and Behavioral Economics · History · Marketing · Neural and Behavioral Psychology Studies · Psychology · Visual and Cognitive Learning Processes

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Unique citing works10
Citations per year0,5
Citation span2006 - 2026 (21)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 10

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