Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice
The Moderating Influence of Comparative and Noncomparative Processing Contexts
Bibliographic Data
| ID | 2237360 |
|---|---|
| Authors | Christopher L Newman (0000-0001-6476-4470), Elizabeth Howlett (0000-0002-2217-1156), Scot Burton |
| Year | 2016 |
| Volume | 42 |
| Issue | 5 |
| Pages | 749-766 |
| Publication date | 2016-02-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/jcr/ucv050 |
| OpenAlex | W2254808372 |
| Language | EN |
| Citations received | 14 |
| References cited | 50 |
Many nutrition labeling studies only consider how consumers process health information about a single food product (i.e., in a noncomparative processing context). However, consumers also often comparatively evaluate many different food products at once in more complex shopping environments (i.e., in comparative processing contexts). Directly addressing these important differences, the results of two online studies and two retail laboratory studies demonstrate that the effects of different types of front-of-package nutrition cues (objective vs. evaluative) vary across consumers’ processing contexts (comparative vs. noncomparative). When consumers evaluate a single food item in a noncomparative context, objective nutrition cues that offer specific quantitative information lead to higher evaluations and intentions to purchase healthier products than do evaluative nutrition cues (which provide interpretive information about a product’s overall healthfulness and/or nutrients). However, these effects are reversed when consumers evaluate multiple food items simultaneously in a comparative context, such that evaluative cues have a more positive impact on evaluations and purchase intentions of healthier products. The authors integrate processing fluency and resource matching theoretical frameworks to explain why evaluative (objective) front-of-package cues are more influential in comparative (noncomparative) processing contexts. Implications for consumer health, the food and retail grocery industries, and public policy are offered.
Advertising · Business · Context (archaeology) · Environmental health · Fluency · Food choice · Nutrition facts label · Processing fluency · Product (mathematics) · Consumer Attitudes and Food Labeling · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Marketing · Medicine · Psychology · Social Psychology
Information nudges for environmentally sustainable food choices
Consumer effects of front-of-package nutrition labeling
Point-of-consumption interventions to promote virtuous food choices of tourists with self-benefit or other-benefit appeals
The unintended effects of health information base rates on health risk estimates and behavioral intentions
The influence of front-of-package label types on consumer purchase intentions for prepared dishes
Hosts’ online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Nutriscore’s impact on purchase intention for products with geographical indications
Integrating dietitians’ perspectives and behavioral efficacy into food-based dietary guidelines implementation
Awareness, use and understanding of nutrition labels among adults from five countries
How a food scanner app influences healthy food choice
Nutri-score label influence on food purchase intention depends on consumers' expectations of healthiness
Signalling product healthiness through symbolic package cues
Are all-encompassing better than one-trait sustainable labels? The influence of Eco-Score and organic labels on food perception and willingness to pay
Can the Match Between Social Media Influencer’s Accent and Brand Personality shape Brand Attitudes? A Stereotype Theory and the Construal Level Theory Perspective
Behavioral Decision Research
On the relationship between autobiographical memory and perceptual learning.
Preference Fluency in Choice
Priming and Human Memory Systems
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Metacognitive Experiences in Consumer Judgment and Decision Making
Prevalence of Obesity and Trends in the Distribution of Body Mass Index Among US Adults, 1999-2010
Mindless Eating
Front-of-pack nutrition labelling
Understanding the Effects of Color
Bringing the Frame Into Focus
Recall and Consumer Consideration Sets
Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations
Extending Culturally Symbolic Brands
Reconsidering Baron and Kenny
Contrast and Assimilation Effects of Processing Fluency
The Mere Categorization Effect
Of Frog Wines and Frowning Watches
Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation
An Examination of Different Explanations for the Mere Exposure Effect
The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Cognitive Determinants of Consumers' Time Perceptions
Comparison Effects on Preference Construction
Will Products Look More Attractive When Presented Separately Or Together
Vividness Effects
Ignoring Irrelevant Information
| Unique citing works | 14 |
|---|---|
| Citations per year | 1,56 |
| Citation span | 2017 - 2026 (10) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 13 |