Scot Burton
Biographic Data
| ID | 173023 |
|---|---|
| NAME | Scot Burton |
| GIVEN NAMES | Scot |
| FAMILY NAME | Burton |
| SIGNATURE | BURTON S |
| AFFILIATIONS | University of Arkansas at Fayetteville |
| VERIFIED | No |
| TOTAL WORKS | 19 |
| TOTAL CITATIONS | 155 |
| AUTHOR COUNT | 19 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 6 |
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the Covid-19 Pandemic: Conditional Serial Mediation and Covid-19 Consumer Concern
In the United States, more than 110,000 restaurants permanently closed due to the impacts of the COVID-19 pandemic. Yet many restaurants remained open, albeit under very different operating conditions. In light of evolving mandates and consumers' COVID-19 risk perceptions, restaurants faced the challenging task of determining how to communicate COVID-19 protective practices. Recommended COVID-19 protective messages varied and were dependent on wh…
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
Crowdsourcing has emerged as a preferred data collection methodology for advertising and social science researchers because these samples avoid the higher costs associated with professional panel data. Yet, there are ongoing concerns about data quality for online sources. This research examines differences in data quality for an advertising experiment across five popular online data sources, including professional panels and crowdsourced platform…
A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc
An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data source, Amazon's Mechanical Turk (MTurk), is an appropriate substitute for other popular samples utilized in advertising research. Specifically, a five-sample between-subjects experiment was conducted to help researchers who utilize MTurk in advertising exp…
Effects of plain package branding and graphic health warnings on adolescent smokers in the USA, Spain and France
The results show that plain packs can independently strengthen the more instantaneous, direct effects (short of quitting thoughts) found with the GHWs. Yet, the plain pack results were attenuated for Spanish and French adolescent smokers, who are currently exposed to GHWs
Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Noncomparative Processing Contexts
Many nutrition labeling studies only consider how consumers process health information about a single food product (i.e., in a noncomparative processing context). However, consumers also often comparatively evaluate many different food products at once in more complex shopping environments (i.e., in comparative processing contexts). Directly addressing these important differences, the results of two online studies and two retail laboratory studie…
Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus
Is the increase in away-from-home food consumption partially responsible for the rising prevalence of overweight consumers? Some believe that this may be the case since restaurants are not required to make easily accessible nutrition information available at the point of purchase. A field study, experiment, and consumer food diaries were used to explore how nutrition information disclosure on menus may influence consumers' product evaluations and…
Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants
Objectives. Requiring restaurants to present nutrition information on menus is under consideration as a potential way to slow the increasing prevalence of obesity. Using a survey methodology, we examined how accurately consumers estimate the nutrient content of typical restaurant meals. Based on these results, we then conducted an experiment to address how the provision of nutrition information on menus influences purchase intentions and reported…
Effects of Antismoking Advertising–Based Beliefs on Adult Smokers’ Consideration of Quitting
Objectives. We examined whether specific antismoking advertising–based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry’s use of deceptive advertising practices are associated with adult smokers’ consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting. Methods. We u…
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
The authors report the results of three experiments that address the effects of health claims and nutrition information placed on restaurant menus and packaged food labels. The results indicate that when favorable nutrition information or health claims are presented, consumers have more favorable attitudes toward the product, nutrition attitudes, and purchase intentions, and they perceive risks of heart disease and stroke to be lower. The nutriti…
Psychometric Properties of Shortened Versions of the Automatic Thoughts Questionnaire
Measures of depression are increasingly being used as outcomes or predictors by organizational and consumer psychologists. One such measure is the Automatic Thoughts Questionnaire (ATQ). However, questions about the 30-item ATQ’s factor structure and its length for use in survey research remain. The authors offer 15-and 8-item shortened versions of the ATQ. Two samples ( n = 434 and n = 419) were used to derive the reduced versions. A single fact…
An Examination of Correlates and Effects Associated with a Concise Measure of Consumers' Nutrition Knowledge
This article presents a 6‐item objective measure of nutrition knowledge and focuses on its relationship to consumer perceptions of nutritional information provided onfood labels and the role of knowledge in affecting product purchase likelihood evaluations. Supportfor the known group validityof the knowledge measure is offeredfrom comparisons of professional nutritionists and senior level nutrition/dietitian students with general samples of consu…
Assessing the Domain Specificity of Deal Proneness: A Field Study
Results of two studies designed to assess the manner in which the deal proneness construct is best conceptualized are presented. On the basis of a review of the sales promotion literature, three alternatives are identified: (1) deal proneness is a general construct that encompasses various deal types (i.e., a single deal proneness construct), (2) deal proneness is a domain-specific construct (e.g., coupon proneness, sale proneness, rebate pronene…
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior
Journal Article Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior Get access Richard G. Netemeyer, Richard G. Netemeyer Search for other works by this author on: Oxford Academic PubMed Google Scholar Scot Burton, Scot Burton Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald R. Lichtenstein Donald R. Lichtenstein Search for other works by this author on: Oxford Academic PubMed Google Schol…
An Examination of the Relative Effects of Source Expertise, Trustworthiness, and Likeability
The discriminant validity among expertise, trustworthiness and likeability was assessed, and the relationship of these three variables with constructs from the theory of reasoned action (Ajzen & Fishbein, 1980) was examined. The discriminant validity between these three source characteristics was supported. In addition, general support was found for hypotheses regarding their relationships to variables in the theory of reasoned action
A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach
Richard G. Netemeyer, Scot Burton, Mark Johnston, A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach, Social Psychology Quarterly, Vol. 54, No. 2 (Jun., 1991), pp. 87-100
Task Conditions, Response Formulation Processes, and Response Accuracy for Behavioral Frequency Questions in Surveys
Journal Article TASK CONDITIONS, RESPONSE FORMULATION PROCESSES, AND RESPONSE ACCURACY FOR BEHAVIORAL FREQUENCY QUESTIONS IN SURVEYS Get access SCOT BURTON, SCOT BURTON SCOT BURTON is Assistant Professor, Department of Marketing, 3127 CEBA, Louisiana State University, Baton Rouge, LA 70803-6314 Search for other works by this author on: Oxford Academic Google Scholar EDWARD BLAIR EDWARD BLAIR EDWARD BLAIR is Associate Professor, Department of Mark…
The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
This article examines the differential effects of two types of semantic cues: (1) cues connoting that an advertised price discount exhibits low consistency over time, and (2) cues connoting that an advertised discount is highly distinctive vis-à-vis competitors. Results suggest that, for manipulations of external reference prices with offering price held constant, semantic cues that connote high distinctiveness are more effective in influencing c…
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions
Behavioral frequency questions are a common and important part of consumer surveys. The conventional model of how people answer such questions and how response errors occur has presumed that respondents recall and enumerate specific behavioral episodes. Recent laboratory research, however, has shown that respondents use a variety of processes in answering such questions. Results of this study confirm this finding in a field setting and show that …
Task Conditions, Response Formulation Processes, and Response Accuracy for Behavioral Frequency Questions in Surveys
Journal Article TASK CONDITIONS, RESPONSE FORMULATION PROCESSES, AND RESPONSE ACCURACY FOR BEHAVIORAL FREQUENCY QUESTIONS IN SURVEYS Get access SCOT BURTON, SCOT BURTON SCOT BURTON is Assistant Professor, Department of Marketing, 3127 CEBA, Louisiana State University, Baton Rouge, LA 70803-6314 Search for other works by this author on: Oxford Academic Google Scholar EDWARD BLAIR EDWARD BLAIR EDWARD BLAIR is Associate Professor, Department of Mark…
Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants
Objectives. Requiring restaurants to present nutrition information on menus is under consideration as a potential way to slow the increasing prevalence of obesity. Using a survey methodology, we examined how accurately consumers estimate the nutrient content of typical restaurant meals. Based on these results, we then conducted an experiment to address how the provision of nutrition information on menus influences purchase intentions and reported…
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions
Behavioral frequency questions are a common and important part of consumer surveys. The conventional model of how people answer such questions and how response errors occur has presumed that respondents recall and enumerate specific behavioral episodes. Recent laboratory research, however, has shown that respondents use a variety of processes in answering such questions. Results of this study confirm this finding in a field setting and show that …
Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus
Is the increase in away-from-home food consumption partially responsible for the rising prevalence of overweight consumers? Some believe that this may be the case since restaurants are not required to make easily accessible nutrition information available at the point of purchase. A field study, experiment, and consumer food diaries were used to explore how nutrition information disclosure on menus may influence consumers' product evaluations and…
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior
Journal Article Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior Get access Richard G. Netemeyer, Richard G. Netemeyer Search for other works by this author on: Oxford Academic PubMed Google Scholar Scot Burton, Scot Burton Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald R. Lichtenstein Donald R. Lichtenstein Search for other works by this author on: Oxford Academic PubMed Google Schol…
Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Noncomparative Processing Contexts
Many nutrition labeling studies only consider how consumers process health information about a single food product (i.e., in a noncomparative processing context). However, consumers also often comparatively evaluate many different food products at once in more complex shopping environments (i.e., in comparative processing contexts). Directly addressing these important differences, the results of two online studies and two retail laboratory studie…
The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
This article examines the differential effects of two types of semantic cues: (1) cues connoting that an advertised price discount exhibits low consistency over time, and (2) cues connoting that an advertised discount is highly distinctive vis-à-vis competitors. Results suggest that, for manipulations of external reference prices with offering price held constant, semantic cues that connote high distinctiveness are more effective in influencing c…
A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach
Richard G. Netemeyer, Scot Burton, Mark Johnston, A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach, Social Psychology Quarterly, Vol. 54, No. 2 (Jun., 1991), pp. 87-100
Assessing the Domain Specificity of Deal Proneness: A Field Study
Results of two studies designed to assess the manner in which the deal proneness construct is best conceptualized are presented. On the basis of a review of the sales promotion literature, three alternatives are identified: (1) deal proneness is a general construct that encompasses various deal types (i.e., a single deal proneness construct), (2) deal proneness is a domain-specific construct (e.g., coupon proneness, sale proneness, rebate pronene…
Effects of Antismoking Advertising–Based Beliefs on Adult Smokers’ Consideration of Quitting
Objectives. We examined whether specific antismoking advertising–based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry’s use of deceptive advertising practices are associated with adult smokers’ consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting. Methods. We u…
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions
Behavioral frequency questions are a common and important part of consumer surveys. The conventional model of how people answer such questions and how response errors occur has presumed that respondents recall and enumerate specific behavioral episodes. Recent laboratory research, however, has shown that respondents use a variety of processes in answering such questions. Results of this study confirm this finding in a field setting and show that …
An Examination of the Relative Effects of Source Expertise, Trustworthiness, and Likeability
The discriminant validity among expertise, trustworthiness and likeability was assessed, and the relationship of these three variables with constructs from the theory of reasoned action (Ajzen & Fishbein, 1980) was examined. The discriminant validity between these three source characteristics was supported. In addition, general support was found for hypotheses regarding their relationships to variables in the theory of reasoned action
A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach
Richard G. Netemeyer, Scot Burton, Mark Johnston, A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach, Social Psychology Quarterly, Vol. 54, No. 2 (Jun., 1991), pp. 87-100
Task Conditions, Response Formulation Processes, and Response Accuracy for Behavioral Frequency Questions in Surveys
Journal Article TASK CONDITIONS, RESPONSE FORMULATION PROCESSES, AND RESPONSE ACCURACY FOR BEHAVIORAL FREQUENCY QUESTIONS IN SURVEYS Get access SCOT BURTON, SCOT BURTON SCOT BURTON is Assistant Professor, Department of Marketing, 3127 CEBA, Louisiana State University, Baton Rouge, LA 70803-6314 Search for other works by this author on: Oxford Academic Google Scholar EDWARD BLAIR EDWARD BLAIR EDWARD BLAIR is Associate Professor, Department of Mark…
The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
This article examines the differential effects of two types of semantic cues: (1) cues connoting that an advertised price discount exhibits low consistency over time, and (2) cues connoting that an advertised discount is highly distinctive vis-à-vis competitors. Results suggest that, for manipulations of external reference prices with offering price held constant, semantic cues that connote high distinctiveness are more effective in influencing c…
Assessing the Domain Specificity of Deal Proneness: A Field Study
Results of two studies designed to assess the manner in which the deal proneness construct is best conceptualized are presented. On the basis of a review of the sales promotion literature, three alternatives are identified: (1) deal proneness is a general construct that encompasses various deal types (i.e., a single deal proneness construct), (2) deal proneness is a domain-specific construct (e.g., coupon proneness, sale proneness, rebate pronene…
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior
Journal Article Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior Get access Richard G. Netemeyer, Richard G. Netemeyer Search for other works by this author on: Oxford Academic PubMed Google Scholar Scot Burton, Scot Burton Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald R. Lichtenstein Donald R. Lichtenstein Search for other works by this author on: Oxford Academic PubMed Google Schol…
An Examination of Correlates and Effects Associated with a Concise Measure of Consumers' Nutrition Knowledge
This article presents a 6‐item objective measure of nutrition knowledge and focuses on its relationship to consumer perceptions of nutritional information provided onfood labels and the role of knowledge in affecting product purchase likelihood evaluations. Supportfor the known group validityof the knowledge measure is offeredfrom comparisons of professional nutritionists and senior level nutrition/dietitian students with general samples of consu…
Psychometric Properties of Shortened Versions of the Automatic Thoughts Questionnaire
Measures of depression are increasingly being used as outcomes or predictors by organizational and consumer psychologists. One such measure is the Automatic Thoughts Questionnaire (ATQ). However, questions about the 30-item ATQ’s factor structure and its length for use in survey research remain. The authors offer 15-and 8-item shortened versions of the ATQ. Two samples ( n = 434 and n = 419) were used to derive the reduced versions. A single fact…
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
The authors report the results of three experiments that address the effects of health claims and nutrition information placed on restaurant menus and packaged food labels. The results indicate that when favorable nutrition information or health claims are presented, consumers have more favorable attitudes toward the product, nutrition attitudes, and purchase intentions, and they perceive risks of heart disease and stroke to be lower. The nutriti…
Effects of Antismoking Advertising–Based Beliefs on Adult Smokers’ Consideration of Quitting
Objectives. We examined whether specific antismoking advertising–based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry’s use of deceptive advertising practices are associated with adult smokers’ consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting. Methods. We u…
Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants
Objectives. Requiring restaurants to present nutrition information on menus is under consideration as a potential way to slow the increasing prevalence of obesity. Using a survey methodology, we examined how accurately consumers estimate the nutrient content of typical restaurant meals. Based on these results, we then conducted an experiment to address how the provision of nutrition information on menus influences purchase intentions and reported…
Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus
Is the increase in away-from-home food consumption partially responsible for the rising prevalence of overweight consumers? Some believe that this may be the case since restaurants are not required to make easily accessible nutrition information available at the point of purchase. A field study, experiment, and consumer food diaries were used to explore how nutrition information disclosure on menus may influence consumers' product evaluations and…
Effects of plain package branding and graphic health warnings on adolescent smokers in the USA, Spain and France
The results show that plain packs can independently strengthen the more instantaneous, direct effects (short of quitting thoughts) found with the GHWs. Yet, the plain pack results were attenuated for Spanish and French adolescent smokers, who are currently exposed to GHWs
Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Noncomparative Processing Contexts
Many nutrition labeling studies only consider how consumers process health information about a single food product (i.e., in a noncomparative processing context). However, consumers also often comparatively evaluate many different food products at once in more complex shopping environments (i.e., in comparative processing contexts). Directly addressing these important differences, the results of two online studies and two retail laboratory studie…
An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data source, Amazon's Mechanical Turk (MTurk), is an appropriate substitute for other popular samples utilized in advertising research. Specifically, a five-sample between-subjects experiment was conducted to help researchers who utilize MTurk in advertising exp…
A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
Crowdsourcing has emerged as a preferred data collection methodology for advertising and social science researchers because these samples avoid the higher costs associated with professional panel data. Yet, there are ongoing concerns about data quality for online sources. This research examines differences in data quality for an advertising experiment across five popular online data sources, including professional panels and crowdsourced platform…
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the Covid-19 Pandemic: Conditional Serial Mediation and Covid-19 Consumer Concern
In the United States, more than 110,000 restaurants permanently closed due to the impacts of the COVID-19 pandemic. Yet many restaurants remained open, albeit under very different operating conditions. In light of evolving mandates and consumers' COVID-19 risk perceptions, restaurants faced the challenging task of determining how to communicate COVID-19 protective practices. Recommended COVID-19 protective messages varied and were dependent on wh…
Psychology (15 works) · Advertising (11 works) · Business (11 works) · Computer Science (9 works) · Social Psychology (9 works) · Medicine (8 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Environmental health (7 works) · Artificial Intelligence (5 works) · Behavioral Health and Interventions (5 works)