Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions
Bibliographic Data
| ID | 2987686 |
|---|---|
| Authors | Edward Blair (0000-0001-8660-7660, University of Houston), Scot Burton |
| Year | 1987 |
| Volume | 14 |
| Issue | 2 |
| Pages | 280 |
| Publication date | 1987-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209112 |
| OpenAlex | W2068698757 |
| Language | EN |
| Citations received | 67 |
| References cited | 5 |
Behavioral frequency questions are a common and important part of consumer surveys. The conventional model of how people answer such questions and how response errors occur has presumed that respondents recall and enumerate specific behavioral episodes. Recent laboratory research, however, has shown that respondents use a variety of processes in answering such questions. Results of this study confirm this finding in a field setting and show that task conditions impact response formulation processes. These results indicate that new models are needed for complete understanding of response errors in frequency data for a variety of behaviors of interest to consumer researchers
Cognition · Cognitive psychology · Field (mathematics) · Recall · Task (project management) · Variety (cybernetics) · Applied Psychology · Artificial Intelligence · Computer Science · Customer Service Quality and Loyalty · Decision-Making and Behavioral Economics · Psychology · Psychology of Social Influence · Social Psychology
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| Unique citing works | 67 |
|---|---|
| Citations per year | 1,81 |
| Citation span | 1989 - 2025 (37) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 62 |