Harmonizing Intentions and Actions

Consumer Perception Elements in Halal-Certified Food Purchases Among Muslims

Bibliographic Data

ID22201669
AuthorsChairy (0000-0002-5876-5677, President University), Jhanghiz Syahrivar (0000-0002-4563-3413, President University), Hardius Usman (0000-0003-2797-1993, Politeknik Statistika STIS, Jakarta Timur), Nucke Widowati Kusumo Projo (0000-0003-1447-7793, Politeknik Statistika STIS, Jakarta Timur)
Year2025
Volume9
Issue4
Pages1053-1078
Publication date2025-12-29
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueChanging Societies and Personalities (JOURNAL)
Journal identifiersISSN: 2587-6104 • E-ISSN: 2587-8964
PublisherUral Federal University (PUBLISHER • RU)
DOI10.15826/csp.2025.9.4.365
OpenAlexW7117480135
LanguageEN
References cited74

This study aims to bridge the intention-behavior gap by investigating the role of consumer perception in the variability of individuals’ intentions to take action on Halal-certified food (HCF). It involves building and testing a research model to comprehend the connection between intentions and the frequency of purchasing HCF. The study includes 423 Indonesian Muslim respondents, selected through a purposive sampling technique. Several key concepts highlighted in this study include intention to purchase, actual purchase, and elements of consumer perception such as perceived product quality, perceived price, perceived access, and perceived exposure. This research employed factor analysis and multiple regression to determine causal relationships and test hypotheses. Results suggest that although the purchase intention of HCF has a significant impact on the frequency of purchasing HCF, its predictive power is modest. Notably, all elements of consumer perception significantly influence the frequency of purchasing HCF, with the predictive power of the consumer perception elements surpassing that of purchase intention. Finally, this study marginally bridges the intention-behavior gap through consumer perception elements. This study offers theoretical contributions and managerial implications for HCF providers

Consumer behaviour · Nonprobability sampling · Perception · Predictive power · Purchasing · Risk perception · Food Supply Chain Traceability · Halal products and consumer behavior · Organic Food and Agriculture

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Open DOIOpen Access