Cultural Narratives and Gendered Power in Drama Advertisement

The paper applies Critical Discourse Analysis (CDA) to explore the issue of gendered representation and power relationships in Pakistani television dramas. It looks at how women's bodies are constructed discursively and fit into broadcast discourse. The primary goal is to look into how language, visual semiotics, and narrative patterns in drama posters and dialogues support gender-based power disparities and cultural norms in Pakistani culture. Nine posters from drama serials that were broadcast on Green Entertainment, ARY Digital, and Express Entertainment served as the foundation for this study. A CDA framework was used to understand the representational, interactional, and compositional meanings suggested in Kress and van Leeuwen's Visual Grammar that were used to study the posters. The analysis of the study demonstrates some common themes, including disobedience, female competition, love triangles, moral redemption, and emotional torment. Men are depicted to be strong characters and women are depicted in emotional crises

Critical discourse analysis · Discourse analysis · Drama · Entertainment · Grammar · Narrative · Discourse Analysis in Language Studies · Gender, Feminism, and Media · Media, Gender, and Advertising