The role of value references in shaping cultures of engagement: evidence from COVID-19 news on Facebook in Romania and the U.K.
Dados Bibliográficos
| AUTOR(ES) | |
|---|---|
| AFILIAÇÃO(ÕES) | Department of Sociology and Political Science, Norwegian University of Science and Technology , Trondheim,, Iowa State University |
| ANO | 2025 |
| TIPO | Artigo |
| PERIÓDICO | Human Communication Research |
| ISSN | 0360-3989 |
| E-ISSN | 1468-2958 |
| EDITORA | Sage Publications (United States) |
| DOI | 10.1093/hcr/hqae021 |
| ADICIONADO EM | 2025-08-18 |
Resumo
Values are consequential for opinion formation and remain a persuasive factor in shaping public attitudes. Still, the role of values remains under-researched in the context of online news production and engagement. This study investigates the intricate role values play by analyzing patterns of value references in online news coverage of coronavirus disease 2019 (COVID-19) in two culturally distinct nations, Romania and the U.K. Conceptually, the study is based on Schwartz's value typology; methodologically, it relies on the Concept Mover's Distance method. Analyzing half a million Facebook posts, the study identifies four types of value references: universal, cultural, topic-based, and situational. We show that cultural values prevalent in British posts, such as stimulation and tradition, resonate with the culturally congruent context. Universal values, however, do not guarantee a high level of engagement. The findings underscore the nuanced impact of values in shaping online news engagement.
Referências Citadas
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