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When Help Is Harm

Health, Lookism and Self-Improvement in the Manosphere

Bibliographic Data

ID2250475
AuthorsMarjorie Halpin (0000-0001-9109-8290, Department of Sociology and Social Anthropology Dalhousie University Halifax Canada, corresponding author), Meghan Gosse (0000-0001-6640-3775, Department of Sociology and Social Anthropology Dalhousie University Halifax Canada), Katharine Yeo (Department of Medicine University of British Columbia Vancouver Canada), Ingrid Handlovsky (0000-0003-4838-320X, School of Nursing University of Victoria Victoria Canada), Finlay Maguire (0000-0002-1203-9514, Faculty of Computer Science Dalhousie University Halifax Canada)
Year2025
Volume47
Issue3
Pagese70015-e70015
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociology of Health & Illness (JOURNAL)
Journal identifiersISSN: 0141-9889 • E-ISSN: 1467-9566
PublisherWiley (PUBLISHER • GB)
DOI10.1111/1467-9566.70015
PMID40069550
OpenAlexW4408382166
LanguageEN
Citations received5
References cited58

How do online communities impact men's health? How does hegemonic masculinity harm men's health? In this paper, we analyse an online looksmaxxing community that receives 6 million unique visitors per month and is aimed at men seeking to improve their appearance. We qualitatively analysed 8072 discussion board comments in total. Our findings first demonstrate how users apply a hegemonic masculine gaze as they critique men's bodies (e.g., facial asymmetries and brow ridges). Second, we show how the community encourages men to substantially alter their bodies (e.g., with leg lengthening surgeries or by mewing). Third, we argue that the community subjects users to masculine demoralisation, wherein they are seen as failed men and encouraged to self-harm. Drawing on masculinities theory, we argue that looksmaxxing and similar self-improvement communities harm the health of the men who participate in them

Gaze · Harm · Hegemonic masculinity · Hegemony · Masculinity · Political science · Psychoanalysis · Sociology · Gender Roles and Identity Studies · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising · Psychology · Social Psychology

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Unique citing works5
Citations per year5
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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