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On the Meaning and Validity of Television Viewing

Bibliographic Data

ID2269275
AuthorsGavriel Salomon (Hebrew University of Jerusalem), Akiba A Cohen
Year1978
Volume4
Issue3
Pages265-270
Publication date1978-03-01
Open AccessYes
TypeARTICLE
VenueHuman Communication Research (JOURNAL)
Journal identifiersISSN: 0360-3989 • E-ISSN: 1468-2958
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1468-2958.1978.tb00615.x
OpenAlexW2130743384
LanguageEN
Citations received19
References cited17

The construct validity of "television viewing" is developed and explicated. It is suggested that while this concept is usually used as a strict behavioral variable, many different constructs are implied by it. The construct validity of television viewing can be derived from a conceptualization of what it is in television which, when viewed, or exposed to, interacts with human behavior and attributes. Four such conceptualizations are illustrated, each leading to a different construct of "viewing": (1) television as a social-situational factor involving choice behavior between activities; (2) television as a transmission of a content repertoire, implying decision-making regarding messages; (3) television as a source of content-messages dealing with recall, comprehension, and attitude change; and (4) television as a "language" pertaining to the processes of encoding messages in the service of extracting knowledge

Cognitive psychology · Comprehension · Conceptualization · Construct (python library · Construct validity · Developmental psychology · Meaning (existential · Psychometrics · Recall · Repertoire · Situational ethics · Communication in Education and Healthcare · Computer Science · Customer Service Quality and Loyalty · Media Influence and Health · Psychology · Social Psychology · Artificial Intelligence

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    Open Access•Gavriel Salomon, Tamar Leigh•Journal of Communication•1984

  • Children's Literate Television Viewing

    Open Access•Akiba A Cohen, Gavriel Salomon•Journal of Communication•1979

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    Gary A Copeland, Dan Slater•Critical Studies in Mass…•1985

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    Open Access•Daren R Anderson, Daniel R Anderson et al.•Developmental Review•2010

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    Thomas R Lindlof•Annals of the International…•1980

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    Richard L Allen, Benjamin F Taylor•Communication Monographs•1985

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  • Video, foreign languages teaching and the documentary tradition

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    Open Access•Suzanne Pingree, Robert P Hawkins et al.•European Journal of Communication•1991

  • Cultural Differences in Use of an Electronic Discussion Group

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    Herbert M Lefcourt•Psychological Bulletin•1966

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Citations per year0.4
Citation span1979 - 2022 (44)
Highly citedNo

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