Allocation of Time to the Mass Media
Bibliographic Data
| ID | 2192194 |
|---|---|
| Authors | Jacob Hornik (0000-0002-1125-2073), Mary Jane Schlinger |
| Year | 1981 |
| Volume | 7 |
| Issue | 4 |
| Pages | 343 |
| Publication date | 1981-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208824 |
| OpenAlex | W1972252984 |
| Language | EN |
| Citations received | 10 |
| References cited | 9 |
Journal Article Allocation of Time to the Mass Media Get access Jacob Hornik, Jacob Hornik Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary Jane Schlinger Mary Jane Schlinger Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 4, March 1981, Pages 343–355, https://doi.org/10.1086/208824 Published: 01 March 1981 Article history Received: 01 March 1979 Revision received: 01 November 1980 Published: 01 March 1981
Advertising · Business · Library science · Mass media · Media studies · Sociology · Computer Science · Consumer Market Behavior and Pricing · History · Media Influence and Politics · Media Studies and Communication
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| Citations per year | 0.24 |
|---|---|
| Citation span | 1984 - 2025 (42) |
| Highly cited | No |