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Bayesian Persuasion

Bibliographic Data

ID23375511
AuthorsEmir Kamenica (0000-0002-4225-2914, University of Chicago Booth School of Business, 5807 South Woodlawn Avenue, Office 518, Chicago, IL 60637.), Matthew Gentzkow (0000-0001-7758-8656, University of Chicago Booth School of Business, 5807 South Woodlawn Avenue, Office 514, Chicago, IL 60637.)
Year2011
Volume101
Issue6
Pages2590-2615
Publication date2011-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Economic Review (JOURNAL)
Journal identifiersISSN: 0002-8282 • E-ISSN: 1944-7981
PublisherAmerican Economic Association (PUBLISHER • US)
DOI10.1257/aer.101.6.2590
OpenAlexW4255572092
LanguageEN
Citations received141
References cited22

When is it possible for one person to persuade another to change her action? We consider a symmetric information model where a sender chooses a signal to reveal to a receiver, who then takes a noncontractible action that affects the welfare of both players. We derive necessary and sufficient conditions for the existence of a signal that strictly benefits the sender. We characterize sender-optimal signals. We examine comparative statics with respect to the alignment of the sender's and the receiver's preferences. Finally, we apply our results to persuasion by litigators, lobbyists, and salespeople. (JEL D72, D82, D83, K40, M31)

Action (physics) · Bayesian probability · Communication source · Comparative statics · Econometrics · Economics · Mathematical economics · Microeconomics · Persuasion · SIGNAL (programming language) · Telecommunications · Welfare · Artificial Intelligence · Auction Theory and Applications · Computer Science · Experimental Behavioral Economics Studies · Game Theory and Applications · Psychology · Social Psychology

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Unique citing works141
Citations per year9,4
Citation span2011 - 2026 (16)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 137

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