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Switching Trains of Thought

The Impact of News Frames on Readers' Cognitive Responses

Bibliographic Data

ID23376361
AuthorsVincent Price (Michigan Department of Education), David Tewksbury (0000-0003-0606-9108), Edwin Powers (0000-0003-1785-9471), Elizabeth Powers (0000-0002-1987-1653)
Year1997
Volume24
Issue5
Pages481-506
Publication date1997-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication Research (JOURNAL)
Journal identifiersISSN: 0093-6502 • E-ISSN: 1552-3810
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/009365097024005002
OpenAlexW2150468871
LanguageEN
Citations received285
References cited25

This study investigated how journalistic story frames can affect the thoughts and feelings of readers. Two hundred and seventy-eight students participated in two studies, reading and responding to a fictitious story about possible reductions in state funding of their university. Stories were presented in one of four randomly assigned versions, all containing the same information, but varying in their opening and closing paragraphs according to the frame employed: human interest, conflict, or personal consequences. A control version contained the common body only. In Study 1, thoughts listed by participants indicated that the news frames—although they had no influence on the volume of cognitive responses—significantly affected the topical focus and evaluative implications of thoughts generated. In Study 2, evaluations and opinions offered by participants indicated that the news frames also subtly could affect audience decision making about matters of public policy. Implications for shaping public opinion are discussed.

Affect (linguistics) · Closing (real estate) · Cognition · Control (management) · Feeling · Focus (optics) · Frame (networking) · Media studies · Newspaper · Political science · Politics · Public opinion · Reading (process) · Sociology · Communication · Computer Science · Law · Media Influence and Health · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Social Psychology

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Unique citing works285
Citations per year10,56
Citation span1999 - 2026 (28)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 271

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