Generation V

Millennial Vegans in Israel

Bibliographic Data

ID2365612
AuthorsL Gvion (0000-0003-1546-9170, The Kibbutzim College of Education, Tel Aviv, Israel)
Year2020
Volume49
Issue5
Pages564-586
Publication date2020-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Contemporary Ethnography (JOURNAL)
Journal identifiersISSN: 0891-2416 • E-ISSN: 1552-5414
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0891241620917726
OpenAlexW3021989973
LanguageEN
Citations received9
References cited47

This study asks how and why veganism becomes a way of constructing generational identities and worldviews. Focusing on Israeli millennial vegans, I argue that veganism enables millennials to constitute a generational mode of thought that differentiates them from preceding generations through three interrelated practices: replacing evidence-based knowledge with other types of information, based on personal experience and consensual agreement among peers; constructing an Israeli identity that shifts commitment from national issues to global ones; and establishing spaces of consumption that operate according to marketing strategies meant to socialize practitioners into becoming critical consumers while participating in a young urban lifestyle. All of these position veganism as a means by which millennials exert control where they can, in an increasingly complex world, while refraining from challenging the political and economic systems

Aesthetics · Consumption (sociology · Economics · Environmental ethics · Identity (music · Political science · Politics · Position (finance · Public relations · Social science · Sociology · Geographies of human-animal interactions · Human-Animal Interaction Studies · Organic Food and Agriculture · Psychology · Law · Social Psychology

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