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The Digital Boss

Algorithms, Housekeeping Apps, and the Digitalization of Domestic Work in Colombia

Bibliographic Data

ID2371271
AuthorsLaura Clemencia Mantilla-León (0000-0002-3008-110X, Universidad del Rosario, corresponding author), Isabella Jaimes Rodríguez (0000-0003-0895-9921, York University), Oscar Javier Maldonado Castañeda (0000-0002-0142-3625, Universidad del Rosario)
Year2024
Volume52
Issue4-5
Pages1097-1121
Publication date2024-12-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCritical Sociology (JOURNAL)
Journal identifiersISSN: 0896-9205 • E-ISSN: 1569-1632
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/08969205241304790
OpenAlexW4405535394
LanguageEN
Citations received4
References cited36

Domestic work in Colombia has historically been undervalued and unpaid, with informality continuing to rise despite legal efforts to dignify it, such as the ratification of ILO C189. In this context, domestic work gig platforms have emerged as a source of formal employment. Unlike most gig economy models, these platforms operate as agencies that directly hire workers, ensuring key conditions like stable income and social security. However, gaps remain in understanding the algorithmic design of these platforms. Through an ethnographic study of one domestic work platform interface called Hogaru and semi-structured interviews with workers and customers, we examine algorithmic governance and its impact on domestic workers' experiences, particularly concerning employment and social relations. Our research focuses on the platform's matching system, ranking, and pricing mechanisms. We conclude with implications for designing more effective and equitable platforms, specifically tailored to the unique context of Latin America

Corporate governance · Economics · Management · Political science · Politics · Public relations · Ratification · Sociology · Digital Economy and Work Transformation · Engineering · Law · Sharing Economy and Platforms · Taxation and Compliance Studies

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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