Classing schools

Bibliographic Data

ID2933489
AuthorsTrevor Mccandle (0000-0001-6604-2308, Deakin University, corresponding author), Trevor McCandless
Year2015
Volume36
Issue6
Pages808-820
Publication date2015-11-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDiscourse Studies in the Cultural Politics of Education (JOURNAL)
Journal identifiersISSN: 0159-6306 • E-ISSN: 1469-3739
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01596306.2014.970129
OpenAlexW4236466847
LanguageEN
Citations received3
References cited26

School prospectuses and promotional videos appeal to parents by presenting idealised images of the education a school provides. These educational idealisations visually realise the form of discipline a school is expected to provide, depending on the social habitus of the parents. This paper presents a content analysis of the images used in 33 sets of marketing materials from a maximally diverse sample of schools from the state of Victoria. These images are interpreted using the lenses of Bernstein's control and Bourdieu's habitus and cultural capital. The promotional images are found to vary systematically in terms of content and form depending on the perceived social class of the students which the schools attract

Appeal · Art · Business · Cultural capital · Epistemology · Habitus · Mathematics education · Pedagogy · Political science · Prospectus · Social capital · Social science · Sociology · Visual arts · Educator Training and Historical Pedagogy · Multilingual Education and Policy · Psychology · Social and Cultural Dynamics

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