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Consumer Behavior and Psychological Reactance

Bibliographic Data

ID2957134
AuthorsMona A Clee (The University of Texas at Austin), Robert A Wicklund
Year1980
Volume6
Issue4
Pages389
Publication date1980-03-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208782
OpenAlexW2018832113
LanguageEN
Citations received81
References cited27

A theory about psychological freedom is reviewed in terms of its broad applicability to consumer behavior. Promotional influence, manipulative advertisements, product unavailability, and government regulations are all cast as potentially freedom-threatening events, and a theory of psychological reactance details the consumer's reply to reductions in freedom

Advertising · Business · Consumer behaviour · Reactance · Consumer Behavior in Brand Consumption and Identification · Engineering · Marketing · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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  • A difficult test for hard propaganda

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  • Brands as Rivals

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  • When Identity Marketing Backfires

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  • A Theory of Cognitive Dissonance

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Unique citing works81
Citations per year1,84
Citation span1982 - 2026 (45)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 75

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