Alcoholic Beverage Warnings in Magazine and Television Advertisements
Bibliographic Data
| ID | 2995221 |
|---|---|
| Authors | Todd Barlow, Michael S Wogalter |
| Year | 1993 |
| Volume | 20 |
| Issue | 1 |
| Pages | 147 |
| Publication date | 1993-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209340 |
| OpenAlex | W2165814036 |
| Language | EN |
| Citations received | 7 |
| References cited | 6 |
Two experiments investigated the impact of warnings in mass-media advertising in print (magazine) or broadcast (television) alcoholic beverage ads. Experiment 1 showed that participants exposed to highly conspicuous warnings in print ads performed better on subsequent memory and knowledge tests than those exposed to less conspicuous warnings. Less conspicuous warnings were generally no better than no warnings. In experiment 2, participants viewing broadcast commercials with both-modality warnings generally performed better than those exposed to voice-only or no warnings. Print-only warnings produced performance equivalent to, or in one case lower than, both-modality warnings. Both experiments show that warnings in ads can communicate information if presented in a salient form
Advertising · Business · Library science · Media studies · Sociology · Color perception and design · Computer Science · History · Safety Warnings and Signage · User Authentication and Security Systems
A Communication–Human Information Processing (C–HIP) approach to warning effectiveness in the workplace
Les effets de redondance dans l'apprentissage à partir de documents multimédia
Eye movement responses to health messages on cigarette packages
Alcohol Brands Being Socially Responsible on Social Media? When and How Warning Conspicuity and Warning Integration Decrease the Efficacy of Alcohol Brand Posts among Under-Drinking-Age Youth
What's on the menu? Disclaimers, emotional appeals and production techniques in food advertising on child-rated programs in the united states
Alcohol Policy
Modality of Communication and Recall of Health-related Information
Processing Effects of Expectancy-Discrepant Persuasive Messages
Immediate and long-term recognition and generalization of advertised products as a function of age and presentation mode
Memory for Material Presented in the Media
Communication modality as a determinant of message persuasiveness and message comprehensibility
Consumer attitudes about advertisements for medicinal drugs
Modality effects in short-term verbal memory
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,24 |
| Citation span | 1997 - 2020 (24) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |