Memory for Material Presented in the Media
The Superiority of Written Communication
Bibliographic Data
| ID | 7513293 |
|---|---|
| Authors | A Furnham (0000-0001-7545-8532, University College London, corresponding author), Eddie Proctor (University College London), Barrie Gunter (University College London) |
| Year | 1988 |
| Volume | 63 |
| Issue | 3 |
| Pages | 935-938 |
| Publication date | 1988-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1988.63.3.935 |
| OpenAlex | W1993865000 |
| Language | EN |
| Citations received | 4 |
| References cited | 8 |
The superiority of written communication presented in the print (about 500 words) modality was tested by showing a television holiday programme to 63 subjects in its original audiovisual modality (narrative plus film), in auditory only (narrative soundtrack minus film), or print (written transcript of soundtrack). Immediately after presentation recall was best from the written communication in the print modality
Art · Cognitive psychology · Linguistics · Literature · Modality (human–computer interaction · Multimedia · Narrative · Presentation (obstetrics · Recall · Computer Science · Media Studies and Communication · Medicine · Psychology · Radio, Podcasts, and Digital Media · Social Media and Politics · Artificial Intelligence · Communication
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 1989 - 2020 (32) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |