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Populist Storytelling and Negative Affective Polarization

Social Media Evidence from Mexico

Bibliographic Data

ID3000406
AuthorsRodolfo Sarsfield (0000-0002-1935-0778, Universidad Complutense de Madrid), Zacarías Abuchanab (Instituto Tecnológico de Buenos Aires (ITBA))
Year2024
Volume66
Issue2
Pages102-131
Publication date2024-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueLatin American Politics and Society (JOURNAL)
Journal identifiersISSN: 1531-426X • E-ISSN: 1548-2456
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/lap.2024.7
OpenAlexW4394621478
LanguageEN
Citations received6
References cited59

The ideational definition of populism proposes that a narrative is populist if it is characterized by a Manichean cosmology that divides the political community between a "people," conceived as a homogeneously virtuous entity, and an "elite," conceived as a homogeneously corrupt entity. Departing from that conceptualization, this work first investigates the specific stories that Andrés Manuel López Obrador uses to spread his populist worldview, which we call "storytelling." We define the idea of storytelling as the art of telling a story where emotions, characters and other details are applied in order to promote a particular point of view or set of values. Second, we explore whether some of those stories produce greater negative affective polarization, here defined as the extent to which rival sociopolitical camps view each other as a disliked out-group. Findings suggest that some specific stories-in particular, what we call "stories of conspiracy" and "stories of ostracism"-indeed tend to induce more polarized attitudes among citizens

Art · Literature · Narrative · Political science · Social media · Storytelling · Chemistry · Media Influence and Politics · Populism, Right-Wing Movements · Psychology · Social Media and Politics · Social Psychology

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  • Introduction

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Unique citing works6
Citations per year3
Citation span2024 - 2025 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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