Repositioning for Changing Preferences
The Case of Beef versus Poultry
Dados Bibliográficos
| ID | 3013441 |
|---|---|
| Autores | Eugene W Anderson, Steven M Shugan (0000-0002-2631-4177) |
| Ano | 1991 |
| Volume | 18 |
| Fascículo | 2 |
| Páginas | 219 |
| Data de publicação | 1991-09-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209254 |
| OpenAlex | W2030132178 |
| Idioma | EN |
| Citações recebidas | 13 |
| Referências citadas | 16 |
We demonstrate that a superior, high-share product (beef) could lose its relative position and sales as a result of a change in consumer preference for an attribute (convenience) on which the competition (poultry) was actually weaker. We use multiple data sources to show this has happened for beef and poultry, rather than the alternative explanation of increased health awareness. These sources include United States Department of Agriculture (USDA) consumption data, a time series of new product introductions, and a sample of convenience beef and poultry products. The data support the hypothesis that increased demand for convenience contributed to poultry's success rather than the explanation that increased health awareness is solely responsible
Business · Consumer research · Library science · Sociology · Computer Science · Economic and Environmental Valuation · Economics of Agriculture and Food Markets · Marketing · Organic Food and Agriculture · Psychology
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| Obras citantes distintas | 13 |
|---|---|
| Citações por ano | 0,39 |
| Intervalo de citações | 1993 - 2025 (33) |
| Velocidade de citação | recent |
| Altamente citado | Não |
| Tipos de citação | Neutras: 13 |