Consumer Multiattribute Judgments under Attribute-Weight Uncertainty
Bibliographic Data
| ID | 3036154 |
|---|---|
| Authors | Barbara E Kahn (0000-0002-6397-3286), Robert J Meyer |
| Year | 1991 |
| Volume | 17 |
| Issue | 4 |
| Pages | 508 |
| Publication date | 1991-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208574 |
| OpenAlex | W1972216508 |
| Language | EN |
| Citations received | 19 |
| References cited | 15 |
This article examines how multiattribute impressions are formed in riskless choice and judgment when there is uncertainty or ambiguity associated with attribute-importance weights. Building on previous results in the modeling of ambiguity in probabilities, a mathematical theory of multiattribute judgments under weight uncertainty is developed. The theory incorporates framing effects for ambiguous weights in multiattribute judgments, similar to the gain-loss framing effects found in studies of preferences for lotteries. Specifically, it is shown that the importance of an attribute depends on whether it is seen as enhancing or preserving an expected level of utility in a category. The results of three experiments provide support for the predicted dependency of the effects of weight uncertainty on an attribute's framing. The data also suggest that, within frames, the effects of increasing uncertainty may not be additive across attributes. In particular, given pairs of uncertain attributes with different frames, subjects acted as if they were applying a single frame to both attributes, resulting in a common direction for the weight-uncertainty effect
Ambiguity · Decision maker · Econometrics · Economics · Framing (construction) · Framing effect · Microeconomics · Operations research · Prospect theory · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Mathematics · Psychology · Social Psychology
Effect of ambivalent attitudes on post-decision self-evaluation
Why Is the Trivial Important? A Reasons-Based Account For the Effects of Trivial Attributes on Choice
The Effect of Forced Choice on Choice
Recent developments in modeling preferences
Consumer Trust, Value, and Loyalty in Relational Exchanges
Consumer Choice between Hedonic and Utilitarian Goods
Apelaciones sociales y publicidad actual
Investigating the relationship between intrinsic and extrinsic product attributes with customer satisfaction
Inconsistency and uncertainty in multi‐attribute judgment of human performance
Managers' variance investigation decisions
Consumption Vocabulary and Preference Formation
Consumer Evaluations of Multiple Versus Single Price Change
Goal-Derived Categories and the Antecedents of Across-Category Consideration
Reversal of the Decoy Effect
The Influence of the Phonetic Elements of a Name on Risk Assessment
The Upscaling Effect
Titanic
The Effect of Attribute Alignability on Service Evaluation
How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments
Contingent weighting in judgment and choice.
Ambiguity and uncertainty in probabilistic inference.
Between Hope and Fear
Risk, Ambiguity, and the Savage Axioms
What Price Ambiguity? or the Role of Ambiguity in Decision-Making
Contingent decision behavior
The use of nonlinear, noncompensatory models in decision making
Context Effects on Judgment under Uncertainty
The Learning of Multiattribute Judgment Policies
The Framing of Buying Decisions
Assessment of Attribute Importances and Consumer Utility Functions
Modeling Ambiguity in Decisions Under Uncertainty
More Than Meets the Eye
Changing Brand Attitudes Through Modification of Cognitive Structure
| Unique citing works | 19 |
|---|---|
| Citations per year | 0,56 |
| Citation span | 1992 - 2025 (34) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 17 |