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New Normalcy? Consumption and identity between reproduction of social inequalities and social transformation in Brazil

Bibliographic Data

ID3095422
AuthorsThomas Kühn (0000-0002-8264-9764, International Psychoanalytic University, Alemanha), Daniela Gomes Alcoforado (0000-0002-1899-693X, International Psychoanalytic University, Alemanha), Miriam Leite Farias (0000-0002-3207-9900, Universidade Federal de Pernambuco)
Year2020
Volume35
Issue3
Pages787-813
Publication date2020-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociedade e Estado (JOURNAL)
Journal identifiersISSN: 0102-6992 • E-ISSN: 1980-5462
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/s0102-6992-202035030006
OpenAlexW3110258768
SCIELO_PIDS0102-69922020000300787
LanguageEN
Citations received1
References cited19

The Covid-19 pandemic has been transforming economic, political and social realities into a so-called "new normalcy". Learning to cope with this contingency requires (re)construction of people's identity. In this study, we critically analyze the narratives of change and the consumption practices of Brazilians interviewed during the period of social distancing. We follow a critical social-psychological approach based on the works of Fromm, Rosa and Kühn. Our results show that the pandemic encourages people to reflect responsibly on their consumption, but also highlight how consumption contributes to the reproduction of social inequality, leading to polarizations within society

Aesthetics · Consumption (sociology) · Contingency · Coronavirus disease 2019 (COVID-19) · Distancing · Economic growth · Economics · Epistemology · Identity (music) · Inequality · Narrative · Political economy · Political science · Politics · Reproduction · Social change · Social distance · Social inequality · Social reproduction · Social science · Social transformation · Sociology · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Gender Studies · Law · Social and Cultural Dynamics

  • New Normalcy? Consumption and identity between reproduction of social inequalities and social transformation in Brazil

    Open Access•Thomas Kühn, Daniela Gomes Alcoforado et al.•Sociedade e Estado•2020

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    Open Access•Matthew Mcdonald, Brendan Gough et al.•Journal for the Theory of Social…•2017

  • New Normalcy? Consumption and identity between reproduction of social inequalities and social transformation in Brazil

    Open Access•Thomas Kühn, Daniela Gomes Alcoforado et al.•Sociedade e Estado•2020

  • Introduction to the Special Issue

    Open Access•Angela Kuehner, Andrea Ploder et al.•Qualitative Inquiry•2016

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    Open Access•Alfredo Saad-Filho, Alfredo Saad Filho•Critical Sociology•2020

  • Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets

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Unique citing works1
Citations per year0,17
Citation span2020 - 2020 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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