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Toward an Understanding of University Students' Continued Intention to Use Moocs

When UTAUT Model Meets TTF Model

Bibliographic Data

ID3363648
AuthorsLei Wan (0000-0002-7076-6787), Liyong Wan (South Central Minzu University, corresponding author), Shoumei Xie, Xie Shoumei (South Central Minzu University), Ai Shu (0009-0002-5687-3727, Wuhan University)
Year2020
Volume10
Issue3
Publication date2020-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244020941858
OpenAlexW3042422441
LanguageEN
Citations received22
References cited50

This study tries to propose a unified model integrating the unified theory of acceptance and use of technology (UTAUT) model, task-technology fit (TTF) model, and user satisfaction to investigate the determinants that affect university students' continued intention of using massive open online courses (MOOCs). Based on the data of a survey on 464 respondents, structural equation modeling is adopted to assess the model. The results reveal that performance expectancy, effort expectancy, social influence, and user satisfaction are the crucial predictors of university students' continued intention. TTF has an indirect influence on continued intention through user satisfaction. Performance expectancy is affected both by effort expectancy and TTF. Facilitating conditions do not directly influence continued intention; however, they present indirect influences in that they play a mediating role for user satisfaction. The findings help researchers and practitioners to attain a better understanding of university students' continued usage intention of MOOCs. The implications and limitations of this study are also described

Expectancy theory · Human–computer interaction · Knowledge management · Social influence · Structural equation modeling · Unified theory of acceptance and use of technology · User satisfaction · Applied Psychology · Computer Science · Digital Marketing and Social Media · Engineering · Online Learning and Analytics · Psychology · Social Psychology · Technology Adoption and User Behaviour

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Unique citing works22
Citations per year4,4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 21

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