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Human Rights Organizations as Agents of Change

An Experimental Examination of Framing and Micromobilization

Bibliographic Data

ID3399252
AuthorsKyla Jo Mcentire, Kyla Mcentire (Indiana University, corresponding author), Michele Leiby (0000-0003-2457-823X, College of Wooster, corresponding author), Matthew Krain (0000-0002-2016-8092, College of Wooster, corresponding author)
Year2015
Volume109
Issue3
Pages407-426
Publication date2015-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Political Science Review (JOURNAL)
Journal identifiersISSN: 0003-0554 • E-ISSN: 1537-5943
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0003055415000295
OpenAlexW2148257260
LanguageEN
Citations received72
References cited67

Human Right Organizations (HROs) attempt to shape individuals' values and mobilize them to act. Yet little systematic research has been done to evaluate the efficacy of these efforts. We identified the three most common messaging techniques: (1) informational frames; (2) personal frames; and (3) motivational frames. We tested their efficacy using an experimental research design in which participants were randomly assigned to the control group (shown no campaign materials) or one of the treatment groups shown a campaign against sleep deprivation featuring one of these framing strategies. We then surveyed participants regarding their attitudes and their willingness to act. Results demonstrate that all three framing strategies are more effective at mobilizing consensus than action. Personal narratives are the most consistently successful, increasing individuals' sense of knowledge on the issue and their emotional reaction to the issue, leading them to reject the practice and participate in a campaign to demand its cessation

Framing (construction · Framing effect · Human rights · Narrative · Persuasion · Political science · Public relations · Community Health and Development · Law · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology

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Unique citing works72
Citations per year6,55
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 72

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