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A Comparison of Strategies for Recruiting Teachers Into Survey Panels

Bibliographic Data

ID3521130
AuthorsMichael W Robbins (0000-0003-4972-1733, RAND Corporation, corresponding author), Geoffrey Grimm (RAND Corporation), Brian Stecher, Brian M Stecher (RAND Corporation), Darleen Opfer (RAND Corporation, Arlington, VA, USA), V Darleen Opfer (RAND Corporation)
Year2018
Volume8
Issue3
Pages215824401879641
Publication date2018-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244018796412
PMID32983596
OpenAlexW2888647308
LanguageEN
Citations received2
References cited39

We examine a range of options for recruiting teachers into a nationally representative survey panel. Recruitment strategies considered include a telephone-based approach and the use of promised incentives and pre-incentives of varying amounts and forms. Using a randomized experiment, we evaluate the effectiveness of five separate recruitment strategies and conduct a cost-benefit analysis. Our preferred strategy is one that uses a US$10 gift card as pre-incentive (it yielded a 27% rate of successful recruitment a cost of US$78 per recruited teacher). Statistical comparisons indicate that no other technique was superior to this strategy in terms of recruitment rate or cost-effectiveness. Efforts at refusal conversion after the initial approach were mostly ineffective. A comparison across demographic type characteristics of enrolled panelists and nonrespondents shows no substantial differences for any recruitment strategy considered. Hence, the potential for recruitment-level nonresponse to induce large bias into findings from surveys administered to the panel is minimal

Actuarial science · Business · Econometrics · Economics · Incentive · Non-response bias · Survey research · Telephone survey · Applied Psychology · Economic and Environmental Valuation · Psychology · Survey Methodology and Nonresponse · Marketing

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Unique citing works2
Citations per year0,5
Citation span2022 - 2023 (2)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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