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Self-Service Technology Service Quality

Building Loyalty and Intention Through Technology Trust in Pakistani Service Sector

Bibliographic Data

ID3570938
AuthorsMasood Ul Hassan (0000-0003-2889-0263, Bahauddin Zakariya University), Muhammad Shahid Iqbal (0000-0001-6164-6559, Bahauddin Zakariya University, corresponding author), Ume Habibah (0000-0003-0341-1510, Air University)
Year2020
Volume10
Issue2
Publication date2020-04-01
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244020924412
OpenAlexW3035976847
LanguageEN
Citations received2
References cited128

Self-service technologies (SSTs) fervently impact customer's interaction with service firms to foster positive outcomes. This study intends to inspect the impact of SSTs service quality on loyalty and behavioral intention of Pakistani SSTs users directly and indirectly through technology trust. By using an anonymous survey questionnaire, this study collected the data from a sample of 421 mobile banking application users. This study applied structural equation modeling (SEM) by using the AMOS. Results revealed the partial mediation of technology trust between SSTs service quality and behavioral intention and loyalty. Finally, this study also provided theoretical and practical implications as well as limitations and directions for future research

Business · Loyalty · Loyalty business model · Mediation · Service quality · Sociology · Structural equation modeling · Technology Acceptance Model · Usability · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Technology Adoption and User Behaviour · Marketing

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Citations per year0.67
Citation span2023 - 2025 (3)
Highly citedNo

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