A College Professor Teaches a Fourth-Grade Media Literacy Unit on Television Commercials
Lessons Learned by the Students-And by the Teacher
Bibliographic Data
| ID | 3757804 |
|---|---|
| Authors | Heather L Hundley (California State University, San Bernardino, corresponding author) |
| Year | 2004 |
| Volume | 48 |
| Issue | 1 |
| Pages | 84-91 |
| Publication date | 2004-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764204267253 |
| OpenAlex | W1966236462 |
| Language | EN |
| Citations received | 1 |
This ethnographic-style article chronicles the author's experiences teaching fourth-grade students media literacy. The 4-day lesson plan combined persuasive techniques articulated by Aristotle and media aesthetics as well as the creation of a "television commercial" to enable the students to become more critical media consumers and gain better media literacy skills. The four lessons emphasize the importance of adapting to audiences and remind readers that teaching is a two-way process
Art · Ethnography · Literacy · Mathematics education · Media literacy · Pedagogy · Sociology · Style (visual arts) · Unit (ring theory) · Visual arts · Digital Storytelling and Education · Education, Sociology, Communication Studies · Literacy, Media, and Education · Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,07 |
| Citation span | 2012 - 2012 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |