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The Ideal Candidate Revisited

A Study of the Desired Attributes of the Public and the Media Across Three Presidential Campaigns

Bibliographic Data

ID3758084
AuthorsJudith S Trent (University of Cincinnati), Jimmie D Trent (Miami University), Paul A Mongeau (0000-0003-3981-1559, Miami University), Cady Short-Thompson (Northern Kentucky University)
Year1997
Volume40
Issue8
Pages1001-1019
Publication date1997-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764297040008005
OpenAlexW2090649288
LanguageEN
Citations received11
References cited14

The view of image as a transaction between all that a candidate says and does and the way in which voters compare that behavior to their personal vision of what a candidate should be inspires at least three questions important to campaign communication. First, although the ability or power of the media to affect the success or failure of political campaigns and candidates is popularly believed and has been documented by researchers, do the views of individual members of the media regarding the ideal qualities required of president candidates differ significantly from those of voters? Second, do the characteristics or criteria of the "ideal candidate" ascribed by the media and/or the electorate vary from election to election? And finally, do the evaluative dimensions of "idealness" differ by party affiliation, age, or gender? The answers to these questions were determined from the results of a survey of 388 professional journalists covering and 734 citizens attending rallies in New Hampshire during the presidential primaries of 1988, 1992, and 1996

Affect (linguistics · Database transaction · Ideal (ethics · Political science · Politics · Power (physics · Presidential election · Presidential system · Public relations · Sociology · Computer Science · Law · Media Studies and Communication · Psychology · Rhetoric and Communication Studies · Social Media and Politics · Social Psychology

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Unique citing works11
Citations per year0,44
Citation span2001 - 2023 (23)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 11

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