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Crazy for Caucusing

Media Use and Voter Opinions in the 2016 Iowa Caucus

Bibliographic Data

ID3759341
AuthorsKelly L Winfrey (0000-0003-0994-5177, Iowa State University, Ames, IA, USA, corresponding author)
Year2017
Volume61
Issue9
Pages1002-1023
Publication date2017-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764217735624
OpenAlexW2766763787
LanguageEN
Citations received5
References cited42

The Iowa Caucus has been the first chance for voters to voice their choice for president since 1976, and every 4 years since the nation's attention has turned to Iowa in the months leading up to the election. The campaigning in Iowa starts early, very early, and voters are inundated with news coverage, political advertising, and candidate visits. The winners of the Iowa Caucus may not always win the nomination, but losing in Iowa can end a campaign. Given that Iowa voters have such an important role in the nomination process, this essay examines their exposure to political news and opinions of the candidates leading up to caucus night. A state-wide phone survey of 12,000 Iowans conducted in November 2015 and January 2016 reveal gender and political party differences in where Iowans get their political news, and related differences in the leadership, honesty, and compassion leading candidates were perceived to be by Iowa Caucus-goers

Advertising · Business · Caucus · Honesty · Nomination · Phone · Political advertising · Political science · Politics · Electoral Systems and Political Participation · Law · Political Influence and Corporate Strategies · Public Administration · Social Media and Politics

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Unique citing works5
Citations per year0,71
Citation span2019 - 2022 (4)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 5

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