Consumer behaviour towards organic food in porto alegre
An Application of the Theory of Planned Behaviour
Bibliographic Data
| ID | 4010884 |
|---|---|
| Authors | Alexia Hoppe (0000-0001-6748-7392, Universidade do Vale do Rio dos Sinos), Luciana Marques Vieira (0000-0002-3996-0901, Universidade do Vale do Rio dos Sinos), Marcia Dutra De Barcellos (0000-0002-4311-2921, Universidade Federal do Rio Grande do Sul) |
| Year | 2013 |
| Volume | 51 |
| Issue | 1 |
| Pages | 69-90 |
| Publication date | 2013-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista de Economia e Sociologia Rural (JOURNAL) |
| Journal identifiers | ISSN: 0103-2003 • E-ISSN: 1806-9479 |
| Publisher | FapUNIFESP (SciELO) (PUBLISHER) |
| DOI | 10.1590/s0103-20032013000100004 |
| OpenAlex | W1964429067 |
| SCIELO_PID | S0103-20032013000100004 |
| Language | EN |
| Citations received | 10 |
| References cited | 31 |
The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers' markets in Porto Alegre, Brazil. Results indicate a high penetration level and very positive attitude towards organic products. Organics are believed to be healthier, tastier, more natural and environmental friendly, although being less attractive and more expensive than conventional food. Respondents from the farmers' market represent a specific segment whose values are more oriented toward society. The findings showed an alignment between positive attitude and consumption behaviour among the surveyed consumers. The study finally contributes to the stakeholders in general, since the knowledge of the attributes more valued by consumers can help retailers to play the role of coordinators of this supply chain, stimulating producers to adhere to organic certification, helping them to upgrade their production practices and improve their income. Consumers are also benefiting from this offer in the market
Agriculture · Business · Certification · Consumer behaviour · Consumption (sociology) · Economics · Food market · Geography · Market penetration · Organic certification · Organic farming · Organic product · Sociology · Theory of planned behavior · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Marketing · Organic Food and Agriculture
The Importance of Consumer Trust for the Emergence of a Market for Green Products
Determinant factors influencing organic food purchase intention and the moderating role of awareness
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
The role of perceived value in shaping consumer intentions
Why and how often urban people buy food at farmers’ markets
Examining the influential factors of consumer purchase intentions for blockchain traceable coffee using the theory of planned behaviour
“A healthy outside starts from the inside”
Antecedents to premium fruit and vegetable consumption
Incentivos competitivos e cooperativos em relações diádicas
Segmentos de preferências na aquisição da carne bovina
Ethical values and motives driving organic food choice
Who are organic food consumers? A compilation and review of why people purchase organic food
Efficacy of the Theory of Planned Behaviour
Models of Man
Food and values
The effect of attribute qualities on consumer decision making
Determinants of Consumer Behavior Related to Organic Foods
Determinants of Consumer Behavior Related to Organic Foods
Cognitive, Affective, and Attribute Bases of the Satisfaction Response
"The Market for "Lemons
Os supermercados na oferta de alimentos orgânicos
| Unique citing works | 10 |
|---|---|
| Citations per year | 1,11 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 10 |