Satisfaction Guaranteed
The Making of the American Mass Market
Bibliographic Data
| ID | 4019370 |
|---|---|
| Authors | Mark M Wilde (0000-0002-3916-4462), Mark Wilde |
| Year | 1992 |
| Volume | 33 |
| Issue | 2 |
| Pages | 364 |
| Publication date | 1992-04-01 |
| Open Access | No |
| Type | REVIEW |
| Review of | Satisfaction guaranteed: The making of the American mass market, Susan Strasser, 1989 |
| Venue | Technology and Culture (JOURNAL) |
| Journal identifiers | ISSN: 0040-165X • E-ISSN: 1097-3729 |
| Publisher | JSTOR (PUBLISHER) |
| DOI | 10.2307/3105875 |
| OpenAlex | W2326898008 |
| Language | EN |
Business · American History and Culture · Economic Theory and Institutions · Historical Economic and Social Studies
Toward thick legitimacy
From mass consumer society to a society of consumers
Antiquity Bound
The materiality of the brand
Decoding the Globe
Photographs in tourism research
Produits, normes et dynamiques historiques
A brief history of 'customers,' or the gradual standardization of markets and organizations
Beyond Manipulation
Rural Community Satisfaction and Attachment in Mass Consumer Society1
Technoscientific control of nature
The unwary purchaser
Selling civilization
Henry Heinz and Brand Creation in the Late Nineteenth Century
Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985
From Factory to Family
The making of Labatt ‘Blue’
Marketing mass home ownership and the creation of the modern working-class consumer in inter-war Britain
Market Cycles
Making Distribution Markets
Institutions, consumer habits and retail change in Sweden
| Highly cited | No |
|---|