Constructing a national higher education brand for the UK
Positional Competition and Promised Capitals
Bibliographic Data
| ID | 4097936 |
|---|---|
| Authors | Sylvie Lomer (0000-0002-6541-4453, University of Northampton), Vassiliki Papatsiba (0000-0002-3005-1162, Centre for the Study of Higher Education, University of Sheffield School of Education, University of Sheffield, 388 Glossop Road, Sheffield S10 2JA, UK, corresponding author), Rajani Naidoo (0000-0002-2129-2095, University of Bath International Centre for Higher Education Management, School of Management University of Bath, Bath BA2 7AY, UK) |
| Year | 2018 |
| Volume | 43 |
| Issue | 1 |
| Pages | 134-153 |
| Publication date | 2018-01-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Studies in Higher Education (JOURNAL) |
| Journal identifiers | ISSN: 0307-5079 • E-ISSN: 1470-174X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/03075079.2016.1157859 |
| OpenAlex | W2301233267 |
| Language | EN |
| Citations received | 55 |
| References cited | 50 |
This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We trace its development between 1999 and 2014 through a sociological study, one of the first of its kind, from the ‘Education UK’ and subsumed under the broader ‘Britain is GREAT’ campaign of the Coalition Government. The findings reveal how a national higher education brand is construed by connecting particular representations of the nation with those of prospective international students and the higher education sector, which combine in the brand with promises of capitals to convert into positional advantage in a competitive environment. The conceptual framework proposed here seeks to connect national higher education branding to the concept of the competitive state, branded as a nation and committed to the knowledge economy
Business · Economic growth · Economics · Higher education · Nation branding · Political science · Public relations · Sociology · Higher Education and Employability · Higher Education Governance and Development · Higher Education Learning Practices · Marketing
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| Unique citing works | 55 |
|---|---|
| Citations per year | 6,88 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 54 |