What's in a Name? Place Branding and Toponymic Commodification
Bibliographic Data
| ID | 4138863 |
|---|---|
| Authors | Dominic Medway (0000-0002-6102-1716, Manchester Business School, University of Manchester, Booth Street West, Manchester M1 3GH, England, corresponding author), Gary Warnaby (0000-0002-6696-6671, University of Manchester, corresponding author) |
| Year | 2014 |
| Volume | 46 |
| Issue | 1 |
| Pages | 153-167 |
| Publication date | 2014-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Environment and Planning A Economy and Space (JOURNAL) |
| Journal identifiers | ISSN: 0308-518X • E-ISSN: 1472-3409 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1068/a45571 |
| OpenAlex | W2140517780 |
| Language | EN |
| Citations received | 64 |
| References cited | 33 |
If places are increasingly regarded as brands in both the practice of place marketing and its associated theory, then the study of place names (toponymy) arguably overlaps with theories and concepts involving brand naming within the marketing literature. This paper synthesises the diverse literature streams surrounding critical toponymy and brand naming through an exploration of place branding activities. The paper develops the concept of place name commodification, beyond the limited attention it has received within existing critical toponymy research, before examining the issues of endogenous and exogenous contestation that surround it. The paper concludes by discussing how the commodifying effects of places as brand names, with their associated brand values and imagery, can potentially suppress the alternative place perceptions of users, and in doing so stifle the natural potential for cocreation of the place 'product' and its related value
Advertising · Brand names · Business · Commodification · Economics · Economy · Epistemology · Onomastics · Perception · Place Branding · Political science · Sociology · Toponymy · Tourism · Computer Science · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · History · Law · Philosophy
Eponymic Place Names in Zambia
The Cultural and Historical Significance of Kalanga Place Names in Midlands Province of Zimbabwe
Toponymic Image-Building for Urban Locations
Place Naming asDispositif
Deflecting national ideologies
Gendering Urban Namescapes
Street Names through Sociological Lenses. Part II
A Deep Transfer Learning Toponym Extraction and Geospatial Clustering Framework for Investigating Scenic Spots as Cognitive Regions
Toponymic commodification and the neoliberal city
Replanning the central area of Wakefield, West Yorkshire
Territoriality and social values
Capitalizing on culture in flagship heritage initiatives
Then and Now
Toponymic assemblages, resistance, and the politics of planning in Vancouver, Canada
Mobilities of toponymic place branding in an autocratic post-Soviet city
Housing names to suit every taste
Alphabet city
Visualizing place identity through geospatial data analysis of regional identity expressions in Appalachia
Identifying ‘place’ in place branding
Scalar tensions in urban toponymic inscription
Is it a win-win strategy? Examining the media discourse on toponymic commodification in China
“This venue is brought to you by…”
Turn your brand into a destination”
The names of urban dispossession
Data, dispossession, and Facebook
Naming rights, place branding, and the tumultuous cultural landscapes of neoliberal urbanism
Assembling “Japantown”? A critical toponymy of urban dispossession in Vancouver, Canada
Who owns the name? Fandom, social inequalities and the contested renaming of a football club in Timişoara, Romania
City renaming as brand promotion
Sometimes. . . Sometimes. . . Sometimes. . . Witnessing Urban Placemaking from the Immanence of “the Middle”
Public health, private names
Political and cultural memory in urban space
Neighbourhood branding and urban regeneration
African purposive naming
Negotiating the Urban Past
Places as brands
Personality and place as resources for regional development
Political patterning of urban namescapes and post-socialist toponymic change
Cultural intermediaries in place branding
Pushed off the map
Towards liminal balance
Vocabularies of Spatiality in French Colonial Urbanism
Names from Nowhere? Fictitious Country Names in Survey Vignettes Affect Experimental Results
Dénominations plurielles
Plural Toponyms
Türkiye,” not “Turkey
Toponymic politics and the role of heritagisation in multiethnic cities in Romania
The death of the author in place names
Contesting Place Names
Normalising jurisdictional heterotopias through place branding
Street Fights
To us it's still Boundary Park
Rethinking the place brand
Visual Effects
Le terroir, c'est la vie
I am Burj Khalifa
Place branding and translocal chronotopes in Finnish municipality slogans
The metropolitan name game
Was Tulsa's Brady Street really renamed? Racial (in)justice, memory-work and the neoliberal politics of practicality
Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia
The toponymy of sporting venues
Evolution of Colonial Towns and Factors Influencing Toponymic Practices in Germano-Anglo Cameroon
Gender-biased Street Naming in Urban Sub-Saharan Africa
Street and Property Identification and the Challenge of Urban Management in Mekelle City, Ethiopia
Place Branding
From city marketing to city branding
Some antecedents and outcomes of brand love
Country as brand, product, and beyond
Branding Aalborg
Critical Toponymies
(Re)naming the landscape
Partners in coffeeshops, canals and commerce
Front Rentiers to Rantiers
Urban Competitiveness, Marketing and the Need for Organising Capacity
City Marketing
Geographies of toponymic inscription
| Unique citing works | 64 |
|---|---|
| Citations per year | 5,82 |
| Citation span | 2015 - 2026 (12) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 58 |