Lateralized goal framing
How selective presentation impacts message effectiveness
Bibliographic Data
| ID | 4228586 |
|---|---|
| Authors | Michael Mccormick (0000-0001-7964-9387, University of North Carolina at Greensboro), John J Seta (0000-0002-8710-4739, University of North Carolina at Greensboro) |
| Year | 2012 |
| Volume | 17 |
| Issue | 8 |
| Pages | 1099-1109 |
| Publication date | 2012-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1359105311435944 |
| PMID | 22322988 |
| OpenAlex | W2038506340 |
| Language | EN |
| Citations received | 1 |
| References cited | 32 |
We tested whether framing a message as a gain or loss would alter its effectiveness by using a dichotic listening procedure to selectively present a health related message to the left or right hemisphere. A significant goal framing effect (losses > gains) was found when right, but not left, hemisphere processing was initially enhanced. The results support the position that the contextual processing style of the right hemisphere is especially sensitive to the associative implications of the frame. We discussed the implications of these findings for goal framing research, and the valence hypothesis. We also discussed how these findings converge with prior valence framing research and how they can be of potential use to health care providers
Cognitive psychology · Dichotic listening · Framing (construction · Framing effect · Persuasion · Valence (chemistry · Behavioral Health and Interventions · Cultural Differences and Values · Neuroscience · Psychological and Temporal Perspectives Research · Psychology · Social Psychology
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Preconscious Processing Effects
| Citations per year | 0.11 |
|---|---|
| Citation span | 2017 - 2017 (1) |
| Highly cited | No |