From genericide to viral marketing
On 'Brand
Bibliographic Data
| ID | 4358735 |
|---|---|
| Authors | Robert E Moore (0000-0001-6291-6661, University of Chicago, corresponding author) |
| Year | 2003 |
| Volume | 23 |
| Issue | 3-4 |
| Pages | 331-357 |
| Publication date | 2003-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Language & Communication (JOURNAL) |
| Journal identifiers | ISSN: 0271-5309 • E-ISSN: 1873-3395 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/s0271-5309(03)00017-x |
| OpenAlex | W2067904648 |
| Language | EN |
| Citations received | 76 |
| References cited | 22 |
Brand names · Corporate branding · Phenomenon · Viral marketing · African cultural and philosophical studies · Organizational Management and Leadership · Pragmatism in Philosophy and Education
Making Persons out of Personas in Human–Chatbot Relationships (or, the Work of Hearts in the Age of Mechanical Reproduction)
The Pragmatics of Qualia in Practice
In the Wake of Brands
Counterfeiting What
Nahuatl Nations
Qualia, categorias semióticas, verdade sentida
Locally Global
‘Just be Easy, Feel the Music’ – Branding in the Musical and Social Life of Kampala’s Hip-hop Scene
What Goes Around
Afterword
Owning and Belonging
(Re)making quality in China’s dairy industry
In Defence of Kazakshilik
Extra Virgin Olive Oil and Slow Food
Rebranding a South Los Angeles Corner Store
Qué lenguaje y cómo restituirlo? Reflexiones sobre la transcripción en antropología a partir de Dudo Errante, de Russell Hoban
The Semiotic Production of the Good Student
Symbolic Force
Branding the Alsatian Oxymoron
Tropes of Branding in Forms of Life
Commentary
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person
Four Theories of Things
Divinely Generic
Nation Brands and the Politics of Difference
The Semiotic Corporation
Rebranding Belfast
Taking Down Barcelona in Kathmandu
Kinetic intensities and moral registers of pandemic place branding
The Self-consuming Commodity
Narrating “Made in Italy”
L'identità di un sistema organizzativo
Semiotics of pride and profit
Stealing or Steeling the Image? The Failed Branding of the Guerrillero Heroico Image of Che Guevara
On ‘flip‐flopping
An Indian summer
Discourse and the No-thing-ness of Culture
Words and things, goods and services
Talk as work
Chronotopic identities
How brands (don't) do things
Affective place branding
Accent matters
"Reconstructing the "Cradle of Brazil
The local political economy of languages in a Sámi tourism destination
Avoiding "The Issues" as Addressivity in US Electoral Politics
Brands and Their Surfeits
The discursive pathway of two centuries of raciolinguistic stereotyping
The streets of Bethesda
Introduction to the Generic Special Issue
Corporations are people
Real time
Like an Extra Virgin
Our Beer
Softer soju in South Korea
Iconic Brands
The Semiotics of Brand
Design and Anthropology
Language and Materiality in Global Capitalism
Language Management/Labor
Selling Your Self in the United States
The Circulation, Durability, and Erasure of Brands in a Biodiversity Hotspot
Market Stance
Brand, Citationality, Performativity
Creating model consumers
Talking/Not Talking about Race
Andalusi musical origins at the Moroccan-Algerian frontier
Producing Authenticity in Global Capitalism
Pasteurizing China's Grasslands and Sealing inTerroir
Basotho blankets
Brands as masks
Brand displaced
The Post-it Note Economy
Message on a bottle
Goods and States
Designing "Korean" Kimchi
Jean Baudrillard
Naming and Necessity
The fame of Gawa
How To Do Things With Words
Indexical order and the dialectics of sociolinguistic life
A Japanese Advertising Agency
Ethnography in the Field of Design
Consumption, Identity, and Style
Japanese Consumer Behavior
Empirics for economic growth and convergence
Selected Writings of Edward Sapir in Language, Culture and Personality
The classification of cooperative illocutionary acts
The Fame of Gawa
A Theory of Shopping
Very Bombay
Publics and Counterpublics
Marking Time with Nike
Semiotics and the social analysis of material things
| Unique citing works | 76 |
|---|---|
| Citations per year | 3,45 |
| Citation span | 2004 - 2026 (23) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 72 |