Books, Branding and Boundary Objects
On the Use of Image in Rural Development
Bibliographic Data
| ID | 4446288 |
|---|---|
| Authors | Jostein Vik (0000-0002-5325-6734, Ruralis - Institute for Rural and Regional Research, corresponding author), Mariann Villa (Ruralis - Institute for Rural and Regional Research, corresponding author) |
| Year | 2010 |
| Volume | 50 |
| Issue | 2 |
| Pages | 156-170 |
| Publication date | 2010-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Sociologia Ruralis (JOURNAL) |
| Journal identifiers | ISSN: 0038-0199 • E-ISSN: 1467-9523 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1467-9523.2010.00506.x |
| OpenAlex | W1545128425 |
| Language | EN |
| Citations received | 8 |
| References cited | 20 |
This article addresses the use of image building in rural community development. We see rural image construction as taking place between the need for broadness and inclusiveness to mobilise locally, and the need for narrowness and exclusivity to attract attention from the outside world. Thus, rural images may be seen as boundary objects that need to be both flexible and clear. Empirically, the article presents a case study based on fieldwork, individual interviews and group interviews in a rural community that has used processes of image construction in order to turn depression into vitality. Fjærland, an area on the western coast of Norway, has created the image of a small, quiet and picturesque Book Town: an unlikely cluster of 12 bookshops, combined with remoteness and rurality in a place with only 300 inhabitants. The study concludes with a few core implications of this for future rural development initiatives
Archaeology · Boundary (topology) · Business · Economic geography · Economic growth · Economics · Geography · Order (exchange) · Political science · Regional science · Rural area · Rural tourism · Rurality · Sociology · Tourism · Tourism geography · Vitality · Cultural Industries and Urban Development · Entrepreneurship Studies and Influences · Rural development and sustainability
Landscapes of Challenge and Change
A Cultural Panic in the Province? Counterurban Mobilities, Creativity, and Crisis in Greece
The relationship between rural branding and local development. A case study in the Catalonia's countryside
Getting to know the island
Boundaryless boundary-objects
From culture to capacity
The Emergence, Articulation and Negotiation of a New Food Industry Initiative in Rural Australia
Dreaming of a Smallholding
Science in action
A Pragmatic View of Knowledge and Boundaries
Transferring, Translating, and Transforming
Organizational Learning and Communities-of-Practice
Reassembling the Social
Tourism, Place Identities and Social Relations in the European Rural Periphery
Lay discourses of the rural and stated and revealed preferences for rural living. Some evidence of the existence of a rural idyll in the Netherlands
Signs of the post‐rural
From dropping out to leading on? British counter-cultural back-to-the-land in a changing rurality
Institutional Ecology, `Translations' and Boundary Objects
City Marketing, Image Reconstruction and Urban Regeneration
Regional Image and the Consumption of Regionally Denominated Products
After Method
Flexible Sketches and Inflexible Data Bases
The Structure of Foreign News
The Body Multiple
Some Elements of a Sociology of Translation
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2010 - 2026 (17) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |