Emotional modeling of the green purchase intention improvement using the viral marketing in the social networks
Bibliographic Data
| ID | 4615647 |
|---|---|
| Authors | Yaser Sobhanifard (0000-0003-3298-0464, Iran University of Science and Technology, corresponding author), Ghodrat Allah Balighi (Iran University of Science and Technology) |
| Year | 2018 |
| Volume | 8 |
| Issue | 1 |
| Publication date | 2018-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Network Analysis and Mining (JOURNAL) |
| Journal identifiers | ISSN: 1869-5450 • E-ISSN: 1869-5469 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s13278-018-0528-8 |
| OpenAlex | W2888049739 |
| Language | EN |
| Citations received | 2 |
| References cited | 44 |
Advertising · Business · Economics · Green Consumption · Green Marketing · Marketing strategy · Microeconomics · Social media · Sociology · Surprise · Viral marketing · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Environmental Sustainability in Business · Mathematics · Psychology · Social Psychology · Marketing
Mainstreaming Green Product Innovation
The Importance of Consumer Trust for the Emergence of a Market for Green Products
Enhance green purchase intentions
Why we buy what we buy
Do green supply chains lead to competitiveness and economic performance?
Exploring purchase intention of green skincare products using the theory of planned behavior
An Exploratory Study into the Factors Impeding Ethical Consumption
The power of emotional value
Consumer perceived value
The dynamics of viral marketing
Social network analysis
The influence factors on choice behavior regarding green products based on the theory of consumption values
The impact of different emotional appeals on the purchase intention for green products
Antecedents Affecting Customer’s Purchase Intentions towards Green Products
Green purchase behavior of undergraduate students in Hong Kong
Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context
The Self-Actualizing Socially Conscious Consumer
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,29 |
| Citation span | 2019 - 2024 (6) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |