Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

The Placebo Effect

Dissolving the Expectancy Versus Conditioning Debate

Bibliographic Data

ID5120876
AuthorsSteve Stewart‐william (0000-0001-8568-6846, Massey University), Steve Stewart-William, Steve Stewart-Williams, John Podd (Massey University)
Year2004
Volume130
Issue2
Pages324-340
Publication date2004-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePsychological Bulletin (JOURNAL)
Journal identifiersISSN: 0033-2909 • E-ISSN: 1939-1455
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0033-2909.130.2.324
PMID14979775
OpenAlexW2151656499
LanguageEN
Citations received59
References cited93

The authors review the literature on the 2 main models of the placebo effect: expectancy theory and classical conditioning. A path is suggested to dissolving the theoretical impasse that has long plagued this issue. The key is to make a clear distinction between 2 questions: What factors shape placebo effects? and What learning mediates the placebo effect? The reviewed literature suggests that classical conditioning procedures are one shaping factor but that verbal information can also shape placebo effects. The literature also suggests that conditioning procedures and other sources of information sometimes shape conscious expectancies and that these expectancies mediate some placebo effects; however, in other cases conditioning procedures appear to shape placebo effects that are not mediated by conscious cognition

Classical conditioning · Cognition · Cognitive psychology · Conditioning · Developmental psychology · Expectancy theory · Placebo · Statistics · Film in Education and Therapy · Medicine · Neuroscience · Neuroscience, Education and Cognitive Function · Pain Management and Placebo Effect · Psychology · Social Psychology

  • Understanding the placebo effect from an evolutionary perspective

    Open Access•Pete C Trimmer, James A R Marshall et al.•Evolution and Human Behavior•2013

  • Expectancy Effects Threaten the Inferential Validity of Synchrony-Prosociality Research

    Open Access•Atwood, Andreas Schachner et al.•Open MIND•2022

  • It Leaves a Bad Taste in Your Mouth

    Open Access•Todd Green, Todd J Green et al.•Canadian Journal of Administrative…•2023

  • The Placebo Effect

    Linda A W Brakel•American imago•2007

  • Toward a Medicine of the Imagination

    L J Kirmayer•New Literary History•2006

  • Evidence for the additive effects of dispositional negative mood regulation expectancies and placebo‐induced expectancies on mood recovery

    Open Access•Veronika S Bailey, Christina M Brown•Journal of Personality•2021

  • Seek, and You Will Find

    Open Access•James A Dimmock, Nikos L D Chatzisarantis et al.•Australian Psychologist•2015

  • Leading the Herd Astray

    Open Access•M J Salganik, Duncan J Watts•Social Psychology Quarterly•2008

  • The propositional nature of human associative learning

    Open Access•Chris J Mitchell, Jan De Houwer et al.•Behavioral and Brain Sciences•2009

  • Placebo Effects of Marketing Actions

    Open Access•Baba Shiv, Ziv Carmon et al.•Journal of Marketing Research•2005

  • Placebo Manipulations Reverse Pain Potentiation by Unpleasant Affective Stimuli

    Open Access•Philipp Reicherts, Paul Pauli et al.•Frontiers in Psychiatry•2019

  • Modeling Learning Patterns to Predict Placebo Analgesic Effects in Healthy and Chronic Orofacial Pain Participants

    Open Access•Yang Wang, Christina Tricou et al.•Frontiers in Psychiatry•2020

  • Classical Conditioning as a Distinct Mechanism of Placebo Effects

    Open Access•Przemysław Bąbel•Frontiers in Psychiatry•2019

  • Development of an Instrument to Assess Expectations for the Use of Online Gaming, Social Networking Sites, and Online Pornography

    Open Access•Manuel Mennig, Alexander Kessler et al.•International Journal of Mental…•2023

  • Enacting the mind/body connection

    Open Access•Francesco Pagnini, Diletta Barbiani et al.•Humanities and Social Sciences…•2024

  • Hope for Cure and the Placebo Effect

    Panagiota Sarischouli•Trends in Classics•2021

  • The Role of Subjective Expectations for Exhaustion and Recovery

    Open Access•Victoria Schüttengruber, Alexandra M Freund•Perspectives on Psychological…•2023

  • The effect of charismatic leaders on followers’ memory, error detection, persuasion and prosocial behavior

    Open Access•Lara H Engelbert, Michiel Van Elk et al.•The Leadership Quarterly•2023

  • Students’ psychophysiological reactivity to trigger warnings

    Open Access•Madeline J Bruce, Sara M Stasik-O’Brien et al.•Current Psychology•2023

  • Experimentally-manipulated perceptions of good sleep predict greater reactivity to and poorer recovery from a social stressor in university students

    Dmitry Tsukerman, Angela F Lukowski•Psychology & Health•2022

  • The placebo effect of human augmentation

    Open Access•Steeven Villa, Thomas Kosch et al.•Computers in Human Behavior•2023

  • Beyond expectations

    Open Access•Alessandra Barbon, Bernardo Villa‐sánchez et al.•Psychological Research•2026

  • Combatting the Misinformation Crisis

    Open Access•Ellen Droog, Ivar Vermeulen et al.•Communication Research•2025

  • Contrasting expectancy effects with objective measures in adults with untreated ADHD during QbTest

    Open Access•Monica Löhman, Blanca Domingo et al.•Scandinavian Journal of Psychology•2023

  • Nocebo effects on motor performance

    Open Access•Áron Horváth, Ferenc Köteles et al.•Scandinavian Journal of Psychology•2021

  • Can placebo and nocebo affect post‐exercise executive function

    Open Access•Yu‐Bu Wang, Feng Gao et al.•Scandinavian Journal of Psychology•2023

  • The development of an implicit measure of treatment expectations

    J David Cummins, Jamie Cummins et al.•The Journal of Social Psychology•2026

  • The placebo effect

    Open Access•Kirsten Barnes, Benjamin M Rottman et al.•Cognition•2021

  • The placebo effect in reading performance

    Open Access•Sandro Franceschini, Sara Bertoni et al.•Acta Psychologica•2026

  • Neuropsychological Effects of Placebo Stimulants in College Students

    Samantha J Lookatch, Hayley C Fivecoat et al.•Journal of Psychoactive Drugs•2017

  • A model of the hierarchy of behaviour, cognition, and consciousness

    Open Access•Frederick Toates, a dstemblox•Consciousness and Cognition•2006

  • Provider Fatalism Reduces the Likelihood of HIV-Prevention Counseling in Primary Care Settings

    Open Access•Wayne T Steward, Kimberly A Koester et al.•AIDS and Behavior•2005

  • Participation in HIV Behavioral Research

    Open Access•Susan Tross, Veronica Pinho et al.•AIDS and Behavior•2018

  • SSSR Presidential Address Rain Dances in the Dry Season

    Open Access•M Chaves•Journal for the Scientific Study…•2010

  • Knowledge of the aetiology and cost of the nocebo effect is increasing, but conceptualising expectancy and partialling out misattribution remain challenges

    Open Access•Ben Colagiuri•Australian Psychologist•2019

  • Tell your clients you might hurt them

    Open Access•Angela O'Brien-Malone, Angela O’brien-Malone et al.•Australian Psychologist•2006

  • Nocebo effects in health psychology

    Open Access•Kate Faasse•Australian Psychologist•2019

  • A systematic review of factors associated with side‐effect expectations from medical interventions

    Open Access•Louise Smith, Rebecca K Webster et al.•Health Expectations•2020

  • The Effects of Manipulating Expectations Through Placebo and Nocebo Administration on Gastric Tachyarrhythmia and Motion-Induced Nausea

    Max E Levine, Robert M Stern et al.•Psychosomatic Medicine•2006

  • The Effect of an Apparent Change to a Branded or Generic Medication on Drug Effectiveness and Side Effects

    Kate Faasse, Tim Cundy et al.•Psychosomatic Medicine•2013

  • Sources of Placebo-Induced Relief From Nausea

    Veronica Quinn, Veronica Frances Quinn et al.•Psychosomatic Medicine•2016

  • “Maybe I Made Up the Whole Thing”

    Open Access•T J Kaptchuk, Jessica Shaw et al.•Culture Medicine and Psychiatry•2009

  • I Feel Like More of a Man”

    Paul J Fleming, Clare Barrington et al.•The Journal of Sex Research•2016

  • Super Pill is Less Effective than an Ordinary Mint in Altering Subjective Psychological Feeling States within a Few Minutes

    Open Access•Attila Szabó, Lilla Jobbágy et al.•The Journal of General Psychology•2018

  • Placebo Psychotherapies and Nonconscious Learning in the Placebo Effect

    Steve Stewart‐william, Steve Stewart-Williams et al.•Psychological Bulletin•2004

  • Attempting to define placebos and their effects

    Open Access•Susan Huculak•BioSocieties•2013

  • If you, tourist, behave irrationally, I’ll find you

    Open Access•Sangwon Park, Juan L Nicolau•Tourism Management•2018

  • Es posible un abordaje fenomenológico del efecto placebo? Los alcances del esquema corporal en Merleau-Ponty

    Open Access•Fernando Libonati•Ideas y Valores•2020

  • Performance Brand Placebos

    Aaron M Garvey, Aaron Garvey et al.•Journal of Consumer Research•2016

  • The relativity of ‘placebos’

    Open Access•Jeremy Howick•Synthese•2017

  • Revisiting the restorative effects of positive mood

    Open Access•Patrick Egan, Patrick M Egan et al.•Journal of Experimental Social…•2014

  • Goal Activation, Expectations, and the Placebo Effect

    Andrew L Geers, Paul E Weiland et al.•Journal of Personality and Social…•2005

  • Cultural Meanings and the Aggregation of Actions

    Open Access•M Frye•American Sociological Review•2017

  • Scientific tools, fake treatments, or triggers for psychological healing

    Open Access•Felicity L Bishop, Eric E Jacobson et al.•Social Science & Medicine•2012

  • Conditioning, Expectancy, and the Placebo Effect

    Irving Kirsch•Psychological Bulletin•2004

  • Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products

    Veronika Ilyuk, Lauren Block et al.•Journal of Consumer Research•2014

  • Judging Product Effectiveness from Perceived Spatial Proximity

    Boyoun Chae, Xiuping Li et al.•Journal of Consumer Research•2013

  • Changing the Future by Reshaping the Past

    David Faro•Journal of Consumer Research•2010

  • Medical anthropology and symbolic cure

    I Apud, Oriol Romaní et al.•Anthropology and Medicine•2020

  • Relation of cue to consequence in avoidance learning

    Open Access•John Garcia, Robert A Koelling•Psychonomic Science•1966

  • Fears, phobias, and preparedness

    Arne Öhman, Susan Mineka•Psychological Review•2001

  • Learned helplessness

    Steven F Maier, Martin E P Seligman et al.•Journal of Experimental…•1976

  • On the generality of the laws of learning.

    Martin E P Seligman, Martin E Seligman•Psychological Review•1970

  • Characteristics of dissociable human learning systems

    Open Access•David R Shanks, Mark F St John et al.•Behavioral and Brain Sciences•1994

  • The conditioning theory of fearacquisition

    Open Access•S Rachman•Behaviour Research and Therapy•1977

  • The Interaction of Psychologic Stimuli and Pharmacologic Agents on Airway Reactivity in Asthmatic Subjects

    Thomas J Luparello, Nancy Leist et al.•Psychosomatic Medicine•1970

  • Behaviorally Conditioned Immunosuppression

    Robert Ader, Nicholas Cohen•Psychosomatic Medicine•1975

  • Motivation and expectancy factors in symptom perception

    Mark P Jensen, Paul Karoly•Psychosomatic Medicine•1991

  • Influences of Suggestion on Airway Reactivity in Asthmatic Subjects

    Thomas J Luparello, Thomas Luparello et al.•Psychosomatic Medicine•1968

  • The logical consequences of the common-factor definition of the term placebo

    Irving Kirsch•American Psychologist•1985

  • The placebo

    Joseph W Critelli, Karl Neumann et al.•American Psychologist•1984

  • Response expectancy as a determinant of experience and behavior

    Irving Kirsch•American Psychologist•1985

  • Further Support for a Placebo Effect in the Rat

    Open Access•Sherman Ross, Samuel B Schnitzer•Psychological Reports•1963

  • The S-S Construct of Expectancy Versus the S-R Construct of Fear

    William Unger, Ian M Evans et al.•The Journal of General Psychology•2003

  • Pavlovian conditioning

    Robert A Rescorla•American Psychologist•1988

  • Conditioned placebo responses

    Nicholas J Voudouris, Nicholas Voudouris et al.•Journal of Personality and Social…•1985

  • Drugs and placebos

    Samuel B Lyerly, Sherman Ro et al.•Journal of Abnormal & Social…•1964

  • Laboratory studies of behavior without awareness

    Joe Kennedy Adams•Psychological Bulletin•1957

  • Attitudes established by classical conditioning

    Arthur W Staats, Carolyn K Staats•Journal of Abnormal & Social…•1958

  • The placebo effect

    Open Access•Mark D Sullivan•Journal of the History of the…•1998

Unique citing works59
Citations per year2,68
Citation span2004 - 2026 (23)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 52

Tools

Open DOISci-Hub
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae