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Escaping the impulse to immediate gratification

The prospect concept promotes a future-oriented mindset, prompting an inclination towards delayed gratification

Bibliographic Data

ID5269367
AuthorsYing‐yao Cheng (0000-0003-0847-3112, National Sun Yat-sen University), Paichi Pat Shein (0000-0001-9886-6520, National Sun Yat-sen University), Wen-Bin Chiou (0000-0002-9466-7628, National Sun Yat-sen University, corresponding author), Wen‐Bin Chiou
Year2012
Volume103
Issue1
Pages129-141
Publication date2012-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Journal of Psychology (JOURNAL)
Journal identifiersISSN: 0007-1269 • E-ISSN: 2044-8295
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.2044-8295.2011.02067.x
PMID22229779
OpenAlexW2109919353
LanguageEN
Citations received26
References cited58

People's willingness to postpone receiving an immediate reward in order to gain additional benefits in the future, that is, a tendency to shallow delay discounting, is closely related to one's health, wealth, and happiness. We conducted two experiments investigating how the prospect concept can induce a future-oriented mindset and induce people to behave accordingly. We found that engaging in prospective imagery led the participants to focus on delayed utility over immediate utility in financial decisions (Experiment 1). Participants who received the prospect prime via a scrambled-sentence task decreased their desire to pursue hedonic activities for instant gratification (Experiment 2). Moreover, a state of future orientation mediated the effect of the prospect prime on measures of delayed gratification (Experiments 1 and 2). Thus, reminders of prospect may activate a mindset for future orientation by which delayed gratification is strengthened

Delay of gratification · Developmental psychology · Gratification · Happiness · Impulsivity · Mindset · Temporal discounting · Decision-Making and Behavioral Economics · Psychological and Temporal Perspectives Research · Psychological Well-being and Life Satisfaction · Psychology · Social Psychology

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Unique citing works26
Citations per year2,36
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 25

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