Tasting and Judging the UnknownTerroirof the Bulgarian Wine

The Political Economy of Sensory Experience

Bibliographic Data

ID5379891
AuthorsYuson Jung (Wayne State University, corresponding author)
Year2014
Volume22
Issue1-2
Pages24-47
Publication date2014-04-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueFood and Foodways (JOURNAL)
Journal identifiersISSN: 0740-9710 • E-ISSN: 1542-3484
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/07409710.2014.892733
OpenAlexW1971438513
LanguageEN
Citations received14
References cited27

Some Bulgarian winemakers insist that their unique terroir (taste of place) and native grapes can deliver a “distinctive” product in the global market. Such beliefs are the driving force for marginal producers to continue with their wine production in a fiercely competitive global wine market despite the lack of brand equity and cultural capital compared to the world's elite wines. How can the global consumer sense this unique “taste of place” which is itself an elusive culturally cultivated concept? What does gastronomic connoisseurship entail in a highly globalized world where knowledge of local products and taste are exchanged and experienced in a standardized way as a global foodway? Understanding these questions from the viewpoints of the Bulgarian wine sector, this article discusses the intersection of the sensory experience and the implicit global hierarchy of value that wine producers and consumers employ to objectify and communicate the subjective taste knowledge and identity of place

Bulgarian · Business · Taste · Terroir · Wine · Wine tasting · Culinary Culture and Tourism · Food Science · Marketing · Organic Food and Agriculture · Psychology · Wine Industry and Tourism

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