Mass Persuasion
The Social Psychology of a War Bond Drive
Bibliographic Data
| ID | 5620393 |
|---|---|
| Authors | Walter B Bodenhafer, Robert Κ Merton (Columbia University, corresponding author), Marjorie Fiske, Alberta Curtis |
| Year | 1947 |
| Volume | 12 |
| Issue | 2 |
| Pages | 234 |
| Publication date | 1947-04-01 |
| Open Access | No |
| Type | REVIEW |
| Review of | Mass persuasion: The Social Psychology of a War Bond Drive, Robert King Merton, 1946 |
| Venue | American Sociological Review (JOURNAL) |
| Journal identifiers | ISSN: 0003-1224 • E-ISSN: 1939-8271 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.2307/2086989 |
| OpenAlex | W2075930853 |
| Language | EN |
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith
Bond · Economics · Persuasion · Sociology · Media Studies and Communication · Psychology · Social Psychology
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